Marketing | Fast Company

Increase Sales Using Dynamic Marketing

BY Mr Rickman Tue Nov 10, 2009 at 5:05 PM

As the choices of new marketing strategies and initiatives evolve, organizations constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications channel. Learn to help your organization determine how much to invest in from one vehicle versus another? The best way to do this is with the same logical approach for building your own personal or business investment fund. Think of each marketing channel as a stock in your portfolio. Your nonprofit can invest in all types of marketing communications-from paid advertising and direct mail to e-mail lists and social marketing and much more. READ»

BUSINESS | Comment

Sales Results Developing Website Conversion Rates

BY Mr Rickman Tue Nov 10, 2009 at 4:35 PM

Several lead – sales management tools are available to help you monitor the download conversion rates. Do you know your site's conversion rates? What do you take into consideration when making changes to your site's design? Research has shown that 60% of websites do not know their conversion rates. By regularly measuring the websites effectiveness it will increase your sales in comparison with most competitors.READ»

ADVERTISING | Comment

Razorfish's FEED Study: Brands Are the New Celebrity

BY Stephanie SchomerMon Nov 9, 2009 at 1:20 PM

We may sign up to a brand's Twitter feed for the deals, but we're staying for fun.READ»

DREAM | Comment

Alesia Shute and Everything’s Okay: Another Story Inspiring Change

BY Corey BlakeMon Nov 9, 2009 at 1:04 PM

As some of you know, our client, Alesia Shute, was diagnosed with cancer when she was seven years old. At a time when most kids are learning to ride bikes, Alesia was overcoming obstacles that knock adults to their knees. As a child, ...READ»

BUSINESS TRAVEL | 1 comment

Cutting Through The Noise – Getting Marketing On the Map

BY David LavendaMon Nov 9, 2009 at 11:54 AM

Based on my last post, I thought it might be helpful to present several ideas about how to get small/young companies to focus on investing in strategic marketing, early in the product/service development cycle. First, let's look ...READ»

ASK DAN | 1 comment

The Snuggie Is Everywhere. WTF?

BY Dan HeathMon Nov 9, 2009 at 10:27 AM

What the Snuggie tells about product creation and marketing.READ»

BUSINESS | Comment

China Auto Sales Rise 72% Hit 1.2 Million Units

BY Mr Rickman Mon Nov 9, 2009 at 10:09 AM

Global automakers are looking to China's fast-growing market to drive sales amid slack demand elsewhere. Sales have been spurred by tax cuts and subsidies meant to help nurture China's auto industry and encourage purchases of more fuel-efficient vehicles. Beijing's 4 trillion yuan ($586 billion) stimulus has helped to prop up spending on cars and other big-ticket items, and lifted economic growth (GDP) in the latest quarter to 8.9% from a year earlier. China, Brazil, Australia and India are both seeing significant economic growth. READ»

BUSINESS | Comment

Website Sales Content Solutions Driving More Web Traffic

BY Mr Rickman Sat Nov 7, 2009 at 5:56 PM

There is no single magic pill for building and increasing exposure of high quality website content. Continuously keep yourself educated, updated on evolving tools building upon the elements described above as a foundation for growing your online business goals. Use a well conceived diverse plan of attack designed to draw targeted customers to your website.READ»

BUSINESS | Comment

Sales Power Dialing Results Art Not Simply Technology Based

BY Mr Rickman Sat Nov 7, 2009 at 5:47 PM

Customizing effective cold calling scripts is an art. Have you ever had to read from a script that was prepared for you to sell a product or service? As a sales person, there should be no question that making cold calls is or has been a part of your job. Many people don't like it very much because it requires hard work, discipline and consistency. Let's face it, closing the sale is a lot more fun.READ»

BUSINESS | Comment

Effective Sales Teams For Higher Revenues

BY Mr Rickman Sat Nov 7, 2009 at 5:40 PM

Effective sales is about sustaining momentum thru innovation creating even more revenue opportunities on a consistent basis. Innovative leadership management must often perform the unenviable task of helping those that don't belong to find other career paths. If you want sales to improve, particularly in highly competitive sales industries, then leaders must create a career growth-oriented atmosphere that thrives on constant improvement, regardless of market conditions.READ»

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