Marketing

B2B Appointments, A Third of C/VP Execs Delegated Down - POLL

BY Michael DamphousseSun Aug 30, 2009 at 12:04 PM

So you think you would rather meet with a CxO? 1/3 of C/VP level executives refer new vendors to Dir/Mgr for intro meetings, and those convert to ongoing sales activity more than straight C Level meetings.READ»

APPOINTMENT SETTING | Comment

Inbound Marketing and Outbound Marketing, by Tony Soprano

BY Michael DamphousseSat Aug 29, 2009 at 2:20 PM

What would Tony Soprano say when he called the crew together to discuss marketing and demand gen?READ»

MARKETING | Comment

Knowing the Signs

BY George DennisFri Aug 28, 2009 at 8:45 PM

Recognizing the hints of a market shift and responding to it READ»

TWITTERING GADGETS | 6 comments

IBM Patent Means Your TV Remote Will Twitter Too

BY Kit EatonFri Aug 28, 2009 at 7:32 AM

It's only a matter of time before someone releases a dedicated gadget for Tweeting. And now an IBM patent has surfaced implying that soon your TV remote control will do your microblogging for you.READ»

TRUSTAGENTS | 6 comments

Scale: The Importance of Cafe-Shaped Experiences

BY Chris BroganFri Aug 28, 2009 at 12:15 AM

What if getting bigger and bigger isn't the way to do business? Instead of bigger, what about the notion of more instances of small and intimate?READ»

TRUSTAGENTS | 8 comments

Bring Your Own Dialtone

BY Chris BroganWed Aug 26, 2009 at 10:41 PM

Of all the ideas in Trust Agents, this is the one that's perhaps the most powerful. How did our current U.S. President win? Here's one thought. READ»

DREAM | Comment

Don’t Get Lazy with Social Networking!

BY Corey BlakeWed Aug 26, 2009 at 11:11 AM

A huge part of running a successful business is being proactive—responding to e-mails as soon as possible, returning phone calls within the same business day, presenting new ideas for clients to consider, finishing projects ahead of ...READ»

CROSS MEDIA | Comment

Attention Nonprofits! It (Still) Pays to Advertise

BY WT Media, LLCTue Aug 25, 2009 at 9:36 AM

The 2008 Report on Nonprofit Marketing (The State of Nonprofit Marketing: A Report On Priorities, Spending, Measurement, and The Challenges Ahead) produced jointly by the American Marketing Association and Lipman Hearne, surveyed leading nonprofit organizations. The number one finding of the report indicates that building awareness is overwhelmingly the leading priority, regardless of size or subsector. Smart nonprofit organizations know that they need to advertise, in both good times and bad. READ»

CROSS MEDIA | Comment

Do Not Underestimate the Selling Power of a Well Designed Website

BY WT Media, LLCTue Aug 25, 2009 at 9:27 AM

As time and attention spans shrink - the need to provide quick and relevant information increases. There is both art and science in the design and creation of what may be the most powerful sales asset of your business. READ»

TRUSTAGENTS | 1 comment

Be the Priest, Build the Church

BY Chris BroganMon Aug 24, 2009 at 10:56 PM

When you make your own game, you have the opportunity to build a platform. What you DO with that platform is up to you.READ»

DREAM | Comment

Use Blogging to Add Dimension to Internet Relationships

BY Corey BlakeMon Aug 24, 2009 at 12:10 PM

Not long ago, any business that functioned primarily over the Internet was looked at with suspicion, even straight-up mistrust; many times, rightfully so. But these days, the Internet has given legitimate businesses a virtually ...READ»

CORPORATE VIDEO | Comment

How to Create 11 Media Products in 3 Formats from 1 Video Interview

BY Thomas CliffordMon Aug 24, 2009 at 9:49 AM

Let’s say you’re about to bake a cake. You have a dozen eggs, 1 lb of flour, a carton of milk, etc. The recipe only calls for 2 eggs, 1 cup of milk, 2 cups of flour. What do you do with the remaining ingredients? Throw them away? ...READ»

TRUSTAGENTS | 4 comments

How Trust Agents Become One of Us

BY Chris BroganSun Aug 23, 2009 at 11:49 PM

We trust people who seem more like us than not. It's human nature. How do you make this true on the web?READ»

ACCOUNTING | Comment

Get more Freedom!

BY Christine HueberSun Aug 23, 2009 at 1:48 PM

How Can I Assist You?READ»

ADVERTISING | 1 comment

Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea!

BY Dana SeversonFri Aug 21, 2009 at 3:17 PM

Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? That’s right, you’ve eked out enough online sales to pay the grunts and keep the lights on, but you’ve now been ...READ»

DREAM | Comment

How to Approach Branding like a Game—and Win

BY Corey BlakeFri Aug 21, 2009 at 10:13 AM

Is it a coincidence that Bill Gates, Steve Jobs and Eric Schmidt (a.k.a. the founder of Google) are all avid chess players? Probably not. Building a brilliant brand is a game of strategy—a game that these men have mastered with ...READ»

AUTHENTICITY | Comment

Translating Inner Purpose into an Authentic Mission Statement

BY Shalini bahlFri Aug 21, 2009 at 12:18 AM

This posting lays out steps to connect with your inner purpose and provides a guide to translating your inner purpose into an authentic mission statement. READ»

BLOGS | 3 comments

25 Ways to Promote and Market Your Blog

BY Rich BrooksThu Aug 20, 2009 at 2:35 PM

A blog might be the most powerful tool in your marketing toolbox, but it needs to be promoted as well. Here are 25 proven methods to driving more qualified leads to your blog.READ»

DREAM | Comment

As if You Needed Another Reason to Distrust Commercial Publishers…

BY Corey BlakeWed Aug 19, 2009 at 9:29 PM

Have you ever thought about what the cover of your published book would look like? Of course you have. Just like you’ve thought very carefully about (and described) what your characters look like, what the setting reveals—all the ...READ»

MARKETING | 5 comments

How to Go from Anonymity to Fame With Just One Tweet

BY Wendy MarxWed Aug 19, 2009 at 7:44 PM

How can a self-proclaimed geeky company with no knowledge of public relations go from virtual anonymity to media darling with just one tweet? This is the story of how social media is changing how companies make news and how the new ...READ»

COMMUNICATIONS | Comment

Whale Wars’ Paul Watson – Loose Cannon or PR Dream?

BY Erica SalamidaWed Aug 19, 2009 at 5:10 PM

The show Whale Wars on Animal Planet features Captain Paul Watson, founder of the Sea Shepherd Conservation Society, and a crew of passionate animal rights activists who sail the Antarctic seas in an effort to stop Japanese harpoon ...READ»

ONLINE ADVERTISING | 2 comments

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

BY Clay DillowWed Aug 19, 2009 at 9:30 AM

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»

DREAM | Comment

How to Value Your Creative Work…in Dollars, That Is

BY Corey BlakeMon Aug 17, 2009 at 8:45 PM

When it comes to money, most creatives entering into business make the mistake of selling themselves short. They worry about competing with the cheapest guys out there instead of pricing their work at a point that is both fair and ...READ»

DREAM | Comment

Ditch the Binder—A Multimedia Portfolio is the Modern Creative’s Best Friend

BY Corey BlakeFri Aug 14, 2009 at 2:28 PM

When you work in a creative field, your work speaks for itself. In fact, it’s the only thing that can speak for it. No amount of clever marketing, self-promotion, or even outstanding recommendations can take the place of a portfolio ...READ»

JULIE RUTHERFORD | 4 comments

Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is…

BY Julie RutherfordFri Aug 14, 2009 at 2:14 PM

I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, ...READ»