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BRANDING   |  Comment

Sustaining your business, and sustaining yourself in business

During my graduate studies in Sustainability through Arizona State University I have learned much about organizational strategies built around sustainability initiatives. The definition of sustainability is “meeting present needs without compromising the ability of future generations to meet their needs.” Sometimes it is referred to in the context of the more commonly known Triple Bottom Line which takes into account an organization’s social, economic, and environmental practices and policies. Plainly put, making money while doing good. Interestingly, when people think of “sustainability” they don’t include the social aspect... READ»

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As DVD Sales Flail, Can Direct-Mail Help Indie Film Avail?

In a marketing move straight from the late '80s or early '90s, indie film label Oscilloscope Pictures is starting a direct-mail DVD of the month club. (SubPop Singles Club, anyone?) The company, founded by Beastie Boy Adam Yauch and ...READ»

BRANDING   |  Comment

You Have Got To Be Kidding Me! Right? by Ted Eleftheriou

Powerful branding? Or waste of advertising dollars? Are you getting the right message across to your customers?READ»

Kenan Samms

Blog FAIL: What was I thinking?!

About four or five years ago, when everyone started launching corporate blogs, a lot of people (myself included) thought it was OK to just use it as a medium to post press releases, without a lot of context. Like the scrunchie, that ...READ»

U.S. Economic Data Reports Flat 2010 Market

Overall industrial production would have fallen except for a 1.6 percent surge for utilities. The Bankers Conference Board reports its index of leading economic indicators, which forecasts activity over the next six months into 2010, rose 0.3 percent last month, less than the 0.5 percent gain economists anticipated. The Mortgage Bankers Association nnounced more than 14 percent of American homeowners with a mortgage were either behind on their payments or in foreclosure at the end of September.READ»

PromoWebsites

Infographic of the Day: 30 Free Web Sites for Online Promotion

A chart mapping the social networking, free-marketing ecosystem.READ»

DREAM   |  Comment

The weight of Story

This morning on my call with Katie and Annie I spoke mostly about my recent trip with Daniel Cardwell and our work together on “A Question of Color”.  I told them about my first trip to the grocery store with Dan to stock up ...READ»

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