Marketing

Lost in Translation -- How Do Linguistic Differences Affect Global Marketing?

BY Saabira ChaudhuriTue Jul 24, 2007 at 12:22 PM

I've lived in various parts of the world over the last few years, and although I'm one of those people who hardly ever watches television, even I've managed to pick up on the fact that the nature and content of commercials, ...READ»

MARKETING | 11 comments

Marketing: The Anti-Gladwell

BY Danielle SacksTue Jul 17, 2007 at 11:55 AM

The sticky-wars have arrived. Yesterday AdAge's Matthew Creamer introduced Duncan Watts, a Columbia University sociology professor from down under who's challenging The Tipping Point's Malcolm Gladwell to a battle at the mic. Armed ...READ»

MARKETING | Comment

Marketing: How to Market to Tweens and Teens

BY Lynne d JohnsonFri Jul 13, 2007 at 2:17 PM

The young ones are a difficult crowd. They're not known for responding to traditional forms of advertising and marketing. They're not known for consuming traditional forms of media and entertainment. They use P2P networks, and listen ...READ»

MARKETING | Comment

Tony Soprano for President?

BY Chuck SalterWed Jun 20, 2007 at 6:29 PM

As FC's Danielle Sacks explored in this month's Fast Talk, much of the 2008 presidential campaign is being fought on the Web with the growth of online fund-raising, grassroots organizing, and viral video. This week's must-see clip ...READ»

MARKETING | Comment

The Business of Being Single

BY Saabira ChaudhuriFri Jun 1, 2007 at 3:37 PM

"I think everybody's just trying not to be lonely" -- Billie (Drew Barrymore) -- Lucky You It's no news really that people are obsessed with the idea of falling in love. It's an idea that pervades popular culture like no other -- ...READ»

MARKETING | 3 comments

Keep Working It: New Treadmill cum Workstation Released

BY Saabira ChaudhuriWed May 16, 2007 at 11:45 AM

It's undeniable: the United States is carrying around some pretty heavy baggage. And I don't mean just as a consequence of its political decisions over the last few years. According to the Centers for Disease Control and Prevention, ...READ»

MARKETING | 1 comment

Apple and the Media

BY Kevin OhannessianFri May 11, 2007 at 1:43 PM

At Apple's shareholder meeting, the scandal over stock options backdating came up and Steve Jobs reiterated his cooperation with the SEC. It surprised me that the stock issue came up again. I thought Apple's story in the media had ...READ»

MARKETING | 1 comment

Marketing to the Mainstream

BY Kevin OhannessianThu May 3, 2007 at 12:39 PM

"Risk and you shall receive." These words are from an advertisement on the train on my way to work this morning. Other famous lines were similarly altered -- "I risk therefore I am," was another. I was especially intrigued by, "When ...READ»

MARKETING | 2 comments

The Marketing of Menstruation

Thu Apr 26, 2007 at 5:52 PM

"The curse, on the rag, my Aunt Flo is coming to visit." Call it what you will, but periods have been a dirty word, cloaked in shame and secrecy, since way before the first tampon ads in the late 20's or early 30's. [Now just to ...READ»

MARKETING | 17 comments

Say it Isn't so Taco-Bell

Tue Feb 27, 2007 at 5:52 PM

As a fast-food connoisseur, I enjoy many different take-out eateries from Chik-fil-A, to Subway, and even McDonalds at times, but my favorite place has always been Taco-Bell. The tacos, flavorful, the nachos, deliciously messy and ...READ»

MARKETING | 2 comments

Move Over Batman, Make Room for Bauer

Thu Feb 15, 2007 at 10:48 AM

I swear I'm not the type to watch a television show just because everyone else is watching it. I’ve never even seen any of Carrie’s ubiquitous dating foibles on Sex and the City, nor have I paid attention to all of the plot ...READ»

MARKETING | 2 comments

The Mystery of Marketing Movies

BY Tamara SchweitzerThu Feb 8, 2007 at 3:31 PM

Tomorrow's release of the new Eddie Murphy film, Norbit, got me wondering if there is any method to when the big movie studios plan to put out their films. Norbit is another one of Eddie Murphy's low-brow physical comedies, similar ...READ»

MARKETING | Comment

An Alternative to Superbowl Ads

Mon Feb 5, 2007 at 3:58 PM

By Valentine's day, U.K.-based cartoonist and blogger Hugh McLeod will have visited 35 Tesco supermarkets from Inverness to Bournemouth as part of a roadtrip promoting the South African winery, Stormhoek. McLeod is marketing ...READ»

MARKETING | 7 comments

Sony Is Not Playing the PR Game

BY Kevin OhannessianSat Dec 30, 2006 at 11:33 AM

With all the Sony bashing going around lately, it's hard to find a site that isn't criticizing how Sony handled the PlayStation 3 launch. Whether it's the fact that only half the number of systems promised were available for launch ...READ»

MARKETING | 2 comments

Startup Brand Stamina

BY Lynne d JohnsonThu Dec 14, 2006 at 12:27 PM

"Sleepless nights, a staff of three to do the work of 20, and the doubters -- will all test your will to survive the start-up game. I suppose if it were easy, every person with a brain would be doing it. Start-ups require lots more ...READ»

MARKETING | 5 comments

Brewing up a storm

Fri Dec 1, 2006 at 3:34 AM

When I buy coffee beans from my local Starbucks, Ethiopian Sidamo wins hands down every time. But where does my brand loyalty lie? With Starbucks? Or with Sidamo? This week Ethiopian prime minister Meles Zenawi and Starbucks CEO Jim ...READ»

MARKETING | Comment

Communities of Commerce

BY Lynne d JohnsonThu Nov 16, 2006 at 11:27 AM

When marketing people talk about "creating a community," writes Fast Company Marketing Resource Columnist, they are usually thinking figuratively. They mean the kind of togetherness you might find over coffee at Starbucks or the ...READ»

MARKETING | 7 comments

Much Ado About Jay-Z

BY Lynne d JohnsonWed Nov 15, 2006 at 9:01 PM

Jay-Z, president and CEO of Def Jam and Roc-A-Fella Records, has become a universal brand in the past year. And don't think that any of it was by accident either. In fact, it's highly likely that it was a well-planned strategy, ...READ»

MARKETING | 1 comment

Bread and Circuits

BY Kevin OhannessianTue Nov 14, 2006 at 3:51 PM

At lunch today, I passed by an Au Bon Pain. In the window, there was an advertisement for a new turkey with cranberry chutney on ciabatta bread sandwich--their Thanksgiving special, I assume. What caught my eye was the slogan above ...READ»

MARKETING | 4 comments

Kentucky Fried Postage Stamps

Tue Nov 14, 2006 at 3:33 PM

Colonel Sanders might join the ranks of the historical figures and Hollywood legends that have had their faces endorsed by the U.S. Postal Service. Kentucky Fried Chicken is petitioning the USPS to get the mug shot of its founder ...READ»

MARKETING | Comment

Business at ad:tech

BY Kevin OhannessianWed Nov 8, 2006 at 7:10 PM

Thinking about the past three days at ad:tech, what struck me most was the large number of people attending. According to the event's organizers there were 12,000 people in attendance. Even more massive were the hundreds of booths on ...READ»

MARKETING | 1 comment

Kevin Ryan at ad:tech

BY Kevin OhannessianWed Nov 8, 2006 at 11:40 AM

The final keynote of 2006's ad:tech New York was titled "1996 vs. 2006: The Web Then and Now" and was given by Kevin Ryan, founder of DoubleClick and current CEO of ShopWiki. The focus of the speech could be best described as, "look ...READ»

MARKETING | 2 comments

Shortcomings at ad:tech

BY Kevin OhannessianTue Nov 7, 2006 at 6:02 PM

Monday at ad:tech, I attended a panel called "Why You Should Create a Corporate Social Media Platform" and today I found myself at "The Intricacies of a Great Viral or Word-of-Mouth Marketing Program." What do these two events have ...READ»

MARKETING | 2 comments

Online Video at ad:tech

BY Kevin OhannessianTue Nov 7, 2006 at 10:03 AM

It's the second day at ad:tech and the keynote was called, "The Online Video Revolution: A Marketer's Dream or Consumer-Created Mess." For such a doom and gloom title, the conversation between ad:tech's Drew Ianni and the four ...READ»

MARKETING | 1 comment

Video Games Advertising at ad:tech

BY Kevin OhannessianMon Nov 6, 2006 at 1:04 PM

One panel at ad:tech focused on new media exclusively--the advertising opportunities to be found in video games. The CEO of Massive, the Microsoft-owned game advertising company, cited that the company has already provided ads for 85 ...READ»

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