It is my pleasure to share with you this Internet
marketer resource I found recently that you can use to find untapped
niches within minutes. It is also my wish that you spread this good
news to your friends and relatives for ...READ»
When I lived in L.A., I was fortunate enough to take part in a number of really fantastic film projects. Either as an actor, producer, or director, I dove headlong into making these projects a success, and to some extent, they all ...READ»
I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»
With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»
In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»
After our morning call with Katie, Annie reached out to talk privately with me to check in and see if there was some unresolved tension from last week. I admitted that last night I had gotten nervous about our call today because ...READ»
One of the points I make repeatedly in Principled Profit: Marketing That Puts People First is to respect your prospect’s intelligence–and with good reason. To succeed in business, you need long-term relationships. And you don’t ...READ»
Last night I shared with my story guide Annie Hart that I needed us to have a structured call today. Since our call last week I was beginning to feel a bit desperate and depressed, like we had fallen off track. Thankfully, ...READ»
My head was with reeling with all the recent white papers and prescriptive blog posts on how every brand should start twiterring or else they will cease to exist, when I landed at San diego airport yesterday. How should you advertise ...READ»
In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»
The Consumer-Brand Interaction cycle consists of many multi-layered
and iterative phases. This article is a conversation starter on how
experience design can help define the overall branding strategy and its
impact on each ...READ»
It’s easy to get comfortable once you come up with an exceptional product. It’s easy to take that product—and the process that created it—and keep duplicating it, making small changes every so often to keep it “new” and ...READ»
In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»
Have you checked out Honda’s “Dream the Impossible” mini-documentary series? The video series features several big ideas in a series of mini-documentaries. And yes, they’re beautifully produced.But here’s the thing.If you ...READ»
Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way ...READ»
Everyone online knows about social networking--there're even Twitiquette guidelines, for goodness sake. But that doesn't mean everyone's taking part, or that each network is the same. Even online there are class distinctions. Facebook ...READ»
Given everything that is written on Social Media, I was surprised to learn that three quarters of marketers have $100K or less budgeted for social media marketing. This is based on a Q4, 2008 Global Social Media Survey from Forrester ...READ»
When we think “green company” what companies come to mind? Patagonia, Stonyfield Farms, and now even WalMart. But there are hundred of corporations (if not thousands) that deserve to be called out for the amazing business ...READ»
Your company is only as good its people. An awful cliché, but it is usually true. Hiring the wrong people is the most critical mistake a small company can make, so it makes sense to learn from others. Here are some important hiring ...READ»
Thank God cleantech came along, because technology was starting to get pretty boring. Having worked at a tech PR agency for several years in the past, I’ve now distanced myself and become mostly a tech media spectator. For some ...READ»
