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Ivan Glickman
ADVERTISING   |  Comment

An Ad That Won’t Make You Throw Up At 35,000 Feet

I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»

PR   |  Comment

35 Politis PR Tips and Counting

35 free public relations tips are now available on the Politis Communications WebsiteREAD»

MARKETING   |  Comment

New blog post on Marketing Spot

Just did a article for http://www.marketingspot.comREAD»

Ivan Glickman

If You Hear These, RUN, DON'T WALK!

Startup CEOs Say the Darndest Things....READ»

MARKETING   |  Comment

FAP Turbo Review 101

Another robot launched in the market last November 25, 2008 to develop the principles of trading was the Fapturbo (Forex Auto Pilot) Turbo. This program can readily be downloaded so you have the opportunity to heighten your ...READ»

DREAM   |  Comment

What’s More Important Than Exceptional Work? Integrity.

If you ask me, integrity is the backbone of any good business—no, great business. But it’s a broad term, one that people find more difficult to define than, say, “results-oriented.” And without knowing what integrity is, ...READ»

Ivan Glickman

The Booth Babe Tactic Goes Solar

Consumer technology vendors notoriously use the “booth babe” to grab the attention of nerdy passers-by at conferences. After all, nothing says “Check out my new widget” like a hot, clueless chick dressed as a pirate. (Sarcasm, ...READ»

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10 Things Corporations Can Learn from Pro Wrestling

Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»

MARKETING   |  Comment

IvyBot Trading Robot

IvyBot is a computer software that was released into the market in the last days of August and its creating a stir in the forex world for various reasons: 1. It promises high returns on the investment. 2. There is a team of ...READ»

MARKETING   |  Comment

Micro Niche Finder - Find Untapped Niche Markets Within Minutes

It is my pleasure to share with you this Internet marketer resource I found recently that you can use to find untapped niches within minutes. It is also my wish that you spread this good news to your friends and relatives for ...READ»

DREAM   |  Comment

Why You Should Prioritize Your People Above the Product

When I lived in L.A., I was fortunate enough to take part in a number of really fantastic film projects. Either as an actor, producer, or director, I dove headlong into making these projects a success, and to some extent, they all ...READ»

MARKETING   |  Comment

Zero Friction Marketing - Pitfalls to Avoid in Internet Marketing

Zero Friction Marketing - Pitfalls to Avoid in Internet MarketingREAD»

Ivan Glickman
ADVERTISING   |  Comment

Free Billboard Ad To Build a Brand

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

Soap Opera Sunday

Why Online Branded Entertainment Should Study Soap Operas

With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»

Ivan Glickman

The Evolution of Marketing Agencies

How firms need to think more like business managersREAD»

GTI
VOLKSWAGEN   |  Comment

Volkswagen Launches New GTI Media Campaign With Nothing But An iPhone App

In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»

DREAM   |  Comment

Annie Hart Strikes Again

After our morning call with Katie, Annie reached out to talk privately with me to check in and see if there was some unresolved tension from last week.  I admitted that last night I had gotten nervous about our call today because ...READ»

FAKE NEWS   |  Comment

Lesson For Marketers: Respect Your Prspect's Intelligence

One of the points I make repeatedly in Principled Profit: Marketing That Puts People First is to respect your prospect’s intelligence–and with good reason. To succeed in business, you need long-term relationships. And you don’t ...READ»

DREAM   |  Comment

Back on Track

Last night I shared with my story guide Annie Hart that I needed us to have a structured call today.  Since our call last week I was beginning to feel a bit desperate and depressed, like we had fallen off track.  Thankfully, ...READ»

Chocolate Spread

Spreadable Media: A Cure for Viral Marketing

If a viral marketing campaign drops in a press release, is it really viral?READ»

SOUTHWEST   |  Comment

Can Twitter really save brands that don’t provide good experiences?

My head was with reeling with all the recent white papers and prescriptive blog posts on how every brand should start twiterring or else they will cease to exist, when I landed at San diego airport yesterday. How should you advertise ...READ»

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Who Benefits When Media Industries and Academics Dialogue?

In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»

ADVERTISING   |  Comment

Experience Design will drive branding strategy

The Consumer-Brand Interaction cycle consists of many multi-layered and iterative phases. This article is a conversation starter on how experience design can help define the overall branding strategy and its impact on each ...READ»

DREAM   |  Comment

One Exceptional Product Isn’t Enough

It’s easy to get comfortable once you come up with an exceptional product. It’s easy to take that product—and the process that created it—and keep duplicating it, making small changes every so often to keep it “new” and ...READ»

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Breaking Down Advertising's Walls

In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»

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