Tapping into the sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.
Humans have always been hardwired for the rush of a challenge and pride in beating opponents. Now marketers are discovering the “power of play” to boost customer interaction.
An online contest can be a marketing boon--or a complete disaster. Here are the Dos and Don'ts of managing a successful marketing contest from start to finish.
It's a social networking site. No, it's a job-placement agency. Actually, it's a media channel. Whatever you call LinkedIn, it's become integral to how we all do business.
