It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»
Holding the attention of global youth today is more difficult than ever. A recent study found that 62% of teens are apathetic about marketing and advertising meaning they aren’t anti-brand but you have to work very hard to get them ...READ»
There is a lot of under-par work out there, put out by businesses and artists alike. Some of it actually makes money—even a lot of money—and amid all the pretty rocks, it can often be difficult to spot the gems. But they’re ...READ»
Let’s be more clear: A story needs the right voice. In the case of Corey’s book, which I’m co-writing, it needs Corey’s voice. Not mine, not some vague idea of what a creative executive should sound like, not an imitation of ...READ»
His brand didn't tank because he smashed his car on a residential street he'd driven hundreds of times before or even because there was something fishy about the whole incident; it changed because he stonewalled.READ»
