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Marketing Strategy

Innovation Is A State Of Mind, Not A Budget Line Item

A new report from Booz & Co. debunks the myth that there is a direct correlation between R&D spending and higher levels of innovation; consider these findings as you determine where to invest your company's growth dollars.READ»

Say "Twellow" To More Twitter Followers

The tried and true recommendations to boost your Twitter followers are to tweet interestingly and often, engage and share content with like-minded users, and follow others who are similar to you. Those are excellent best practices indeed for building a following. They are also tedious as hell. That's where Twellow comes in. READ»

Chi Marketing: Why Marketing Doesn't Have to Be Hard

Inside-out improvement, also known as Chi Marketing, doesn’t begin with a laundry list of possible tactics to improve traffic and conversion. It doesn’t focus on results at all, at least not at first. Rather, Chi Marketing looks at your core form first, so that all the peripheral marketing tactics flow naturally from that core. READ»

The Naked Truth About Starbucks

What your people won't tell you. Advice to Mr. Schultz from a Coffee Lover.READ»

A Day Late, A Dollar Short

Are you letting business get away because of your processes and people?READ»

The Hire

Two weeks ago, I did something heroic: removed someone from the U.S. unemployment rolls.READ»

The Rise of Handiwork

Why blog about soap?My point exactly. Can you imagine blogging about American soap, its considered design, its carefully chosen ingredients, its gorgeous wrapping that might seduce you to place it on a shelf rather than fling it into ...READ»

Squeeze your Lemonade

Another movie about advertising that makes you want OutREAD»

BUSINESS   |  Comment

Business Coaching – How to Build a Successful Million Dollar Coaching Program from the Ground Up

The information marketing industry is fueled by the ever-increasing pressure and limitation of time. Consumers want information, methods and strategies provided in a quick and convenient form. Information marketers do that, and they ...READ»

Microsoft Strikes Back!

In its new TV ads <a href="http://www.youtube.com/watch?v=oWk8ouioXgE"> (view here) </a>), Microsoft finally delivers its answer to the "coolness" factor, of which Apple has so deftly commanded ...READ»

GOOGLE TV   |  Comment

Google TV is a winner. Three Tested Brand Warfare Strategies for a Win.

Three Tested Brand-Warfare Strategies to Help Google TV Win the War.READ»

Who Gets "It"? Apple Does.

We all know Apple gets "it." iMac. iTunes. iPod. iPhone. All-in-one monitors. The list goes on. But what is "it" and why do they so consistently get "it"? Vision? Innovation? Is it all wrapped up in ...READ»