Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping.
Like a CSI episode, where ...READ»
Does an author need a publisher anymore? Are the rules of book publishing crumbling? Successful thriller writer J.C. Hutchins shares his thoughts.READ»
Recently, writing about the death of the incomparable Capt. Lou Albano, journalist Phil Reisman with The Journal News wrote: "Somebody once said that to understand America, you have to understand pro wrestling." If you're looking ...READ»
With so many companies in the past few years talking about producing online video and other forms of "branded entertainment," I'm amazed by how people often talk about these trends as if they are new. Radio and early television was ...READ»
In Monday's post, I wrote about the promise for dialogue between media studies/communication academics and media/corporate communication professionals. In my experience, when media industry practitioners and academics come together to ...READ»
In his blog here at Fast Company, Faris Yakob said that the advertising industry is no more, and now there's only the communication industry. Faris is quite right that the traditional walls and boundaries are shifting. As "Director of ...READ»
Last month, Procter & Gamble laid down the law for all its advertising agencies, explaining that If a marketing idea doesn't connect back to the store and impact shoppers at the point-of-purchase, they aren’t interested in ...READ»
A recent survey from the 4As reported that advertising agencies with more than 500 employees bill their clients $964 per hour for their chief creative executives. And Art & Copy, the recent documentary about the advertising ...READ»
Here are three approaches that we’ve successfully put into practice at partners + napier:
Participate. Whenever possible, we immerse ourselves in the target’s world. In trying to crack the insight for Thule car racks, we ...READ»
A little more than two years ago, just when online research had become a major source of data for marketers looking to keep their fingers on the pulse of consumers, Procter & Gamble’s marketing research leadership dropped a bomb.READ»
You wouldn't open or expand your business before hunkering down to research the right location, appropriate merchandising, and demographics. You'd also take pains to understand the purchasing habits of your customer. What about your ...READ»
This is the marketer's and researcher's dream.
Reconciling the natural tensions that challenge and befuddle brand planning:Feelings & FactsSentiments & Statistics Qualitative & QuantitativeFocus Groups & ...READ»
It has taken a while for branding to seep into the world of higher education. Traditionally universities and colleges have not been staffed by professional marketers. There has been a revulsion toward the concept of Customers, in ...READ»
While the concept of personal branding has taken off
corporate branding seems to go in and out of favor. Economic cycles may
have a lot to do with that. With the growth of the Internet and social
technology tools, personal branding ...READ»
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.
But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»
The first of two social media marketing video successes I'd like to discuss here is the "Will It Blend" phenomenon. This story is about Tom Dickson, the President of a company called BlendTec out of Orem, Utah. When you see the video ...READ»
Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all ...READ»
Over the past year I was introduced to Jane Fonda and have become known as her "tech guy" (a funny term she referred to me as on NBC's Today Show). In truth, I am a part of a trio that included my blogging wife, who gave a 71-year-old ...READ»
One of the most redeeming qualities of the social media landscape revolves around the unique ability microblogging (eg. Twitter, Facebook status updates, Blog comments) offers in the creation of "Thought Viruses." Everyone knows you ...READ»
