Marketing as Service | Fast Company

Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good

BY Drew Neisser | 01-16-2012 | 12:41 PM | LEADERSHIP

Gibson makes instruments, many of them by hand, much the same way they did 100 years ago. IBM continually reinvents itself, delivering technology that wasn’t imaginable a century ago. Learn how these two remarkably different companies are doing good for their brands and their communities.READ MORE›

Marketing As Service: Stop Selling And Start Doing

BY Drew Neisser | 07-28-2011 | 10:18 PM | LEADERSHIP

How two financial advisors at UBS differentiate themselves from the herd through a steady course of Marketing as Service.READ MORE›

Know Your Customer's Customers (Better Than They Do)

BY Drew Neisser | 04-25-2011 | 6:49 PM | LEADERSHIP

How Symrise, a global leader in flavors and fragrances, uses a proprietary consumer panel to grow their business with current customers.READ MORE›

Can the Crappy Code Games Help Fusion-io Make Its Mark in Europe?

BY Drew Neisser | 02-02-2011 | 12:53 PM | LEADERSHIP

Pungent promotion just let loose by fast growing start-up targets SQL programmers in the U.K.READ MORE›

Is Customer Service the New Marketing?

BY Drew Neisser | 11-22-2010 | 2:35 PM | INNOVATION

How Thor Muller and the gang at Get Satisfaction have helped thousands of companies and millions of consumers transform the fundamental notions of customer service.READ MORE›

Plato, Pasteur, and Philip (James) Provide a Wine Lovers Guide to Entrepreneurial Success

BY Drew Neisser | 11-10-2010 | 9:52 AM | LEADERSHIP

How the team at Snooth has built a truly fruitful enterprise blending entrepreneurial gusto and tech savvy to make the largest online wine resource in the world.READ MORE›

Humble HopStop vs. the Goliath Google: A Pedestrian Battle Inspired by Springsteen

BY Drew Neisser | 11-02-2010 | 9:27 AM | INNOVATION

How Joe Meyer and his E33rd Street Band of coders at HopStop have turned pedestrian navigation into something worth singing about.READ MORE›

Can Boston Become the Silicon Valley of Marketing?

BY Drew Neisser | 10-26-2010 | 8:30 AM | MANAGEMENT

How Brian Halligan, CEO of HubSpot, hopes his fast-growing company can help shift the balance to beantown.READ MORE›

What American Express's OPEN Can Teach Us About Social Media

BY Drew Neisser | 07-12-2010 | 1:53 PM | INNOVATION

How American Express turned its OPEN Forum into the quintessential example of Marketing as Service, and what we can learn from OPEN's social strategies.READ MORE›