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Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

At the Advertising Research Foundation's (ARF) 2010 Re: Think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. ...READ»

Sales and Methods of Understanding

You may know Sales Methodologies, but the “Rain Maker” applies Systems of Understanding. READ»

Guide to Marketing Information Online: The best online sources even marketers don't know about

Marketing gets the word out about your company – hopefully in a fun and exciting way. But, as is the case with most important things, you’ll have better luck if you go into it with some background information. Marketing should be ...READ»