marketing for healthcare professional

Healthcare Practices Are Shifting to E-Marketing

BY Kathy McCoyWed Nov 25, 2009 at 1:21 PM

Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web... READ»

HEALTHCARE PRACTICE MARKETING | Comment

Keeping Your Patients Loyal During Tough Times

BY Kathy McCoyFri Nov 20, 2009 at 12:09 PM

The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»

HEALTHCARE PRACTICE MARKETING | Comment

Familiarity Breeds Credibility

BY Kathy McCoyThu Nov 12, 2009 at 6:59 PM

Use familiarity and credibility to gain patients and grow your practice.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Easy Way to Build Your Referrals at Thanksgiving

BY Kathy McCoyFri Nov 6, 2009 at 4:13 PM

Thanksgiving is a terrific opportunity to do one of the easiest things to build your referrals: Thank your referrers. Here's an easy way--and a letter template to use--to do that... READ»

DENTAL MARKETING | Comment

Stay in Touch With Your Patient Base Using Newsletters

BY Kathy McCoyWed Oct 28, 2009 at 8:06 PM

One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” newsletters you simply slap your logo on...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Results from Practice Builders' September 2009 Economic Survey Now Available

BY Kathy McCoyThu Oct 15, 2009 at 12:59 PM

Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Find Your Market Niche

BY Kathy McCoySun Oct 11, 2009 at 11:32 PM

The best way to survive and thrive in a competitive market is to identify your market niche, then go narrow and deep rather than wide and shallow in terms of your marketing.READ»

HEALTHCARE PRACTICE MARKETING | Comment

Do You Know Your Target Audience?

BY Kathy McCoyThu Sep 24, 2009 at 8:57 PM

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Communicate More Effectively Through Marketing

BY Kathy McCoyFri Sep 18, 2009 at 6:13 PM

The prevailing attitude of the American consumer is, “So what? Who cares? What’s in it for me?” Once you understand this, you can begin to communicate with consumers in a way that appeals to their “what’s in it for me” attitude...READ»

HEALTHCARE PRACTICE MARKETING | Comment

How to Present Your Practice on YouTube

BY Kathy McCoyMon Sep 14, 2009 at 8:13 PM

Before you laugh, consider that YouTube is the 4th most visited website on the Internet with millions of visitors every day. Consider that you can give exposure to your practice and services for very little cost as part of a more comprehensive online marketing strategy. Consider that savvy marketers are already discovering value on YouTube...READ»

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