The average practice loses $55,000 per year due to mishandled calls. Is your practice losing that much? Or more?
Here's how to improve your front office staff's call handling and increase the rate of conversion to appointments.READ»
As a healthcare professional, you are in a unique position to help the people in your community achieve better health--and simultaneously help grow your practice...READ»
Now more than ever, consumers of healthcare are looking for money-saving offers that will take some of the sting out of their family healthcare budget. To attract them to your practice, you need...READ»
As the American economy struggles to regain health and stability, patients are having a difficult time keeping up with their dental co-pays and other balances due. Instead of suffering losses, here's a way you can reduce your receivables while maintaining or even increasing good will from your patients...READ»
Hospitals are buying medical practices again. If you are among those private practices hoping to remain privately owned, you can still compete against the hospital’s deep pockets and internal marketing staff. How? By more effectively...READ»
Results from Practice Builders’ December 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners view the current economy and the prospects for 2010...READ»
Third in our series of real-life case histories, this post outlines the steps a general dentistry practice took to reverse a declining revenue trend and achieve a 20% increase in revenue...READ»
We received a great response to the case history in our last post, so here's another case history that will show how you can turn your practice around even in a recession. Key tactics include...READ»
Many people ask us what constitutes effective marketing, and how they can accomplish their goals. Here's a case study from a Practice Builders client who recently shared his success story with us...READ»
Wondering how you should market your practice on the Internet? According to the October 2009 Practice Builders survey, a significant shift is occurring in practice marketing, with many practices increasing the amount of marketing they do on the Web...
READ»
The recession may be officially over, but consumers are still facing tough economic times due to job losses, fallen home prices and tight credit. How do you keep these price-shoppers loyal?READ»
Thanksgiving is a terrific opportunity to do one of the easiest things to build your referrals: Thank your referrers. Here's an easy way--and a letter template to use--to do that...
READ»
One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” newsletters you simply slap your logo on...READ»
Results from Practice Builders' September 2009 Economic Survey are now available, and you will find some revealing information on how you and your fellow practitioners are weathering the current economy. Especially interesting is when your colleagues expect the recession to end...READ»
The best way to survive and thrive in a competitive market is to identify your market niche, then go narrow and deep rather than wide and shallow in terms of your marketing.READ»
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example, a client recently asked us for an assessment of his self-created print ad...READ»
The prevailing attitude of the American consumer is, “So what? Who cares? What’s in it for me?” Once you understand this, you can begin to communicate with consumers in a way that appeals to their “what’s in it for me” attitude...READ»
