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Marketing Lessons from the Football Field

Maybe I'm watching too much football. . . You’ve heard commentators and quarterbacks use this phrase:            Take what the defense gives you. Meaning, for example, if you're a "passing team" and the defense is all ...READ»

What to Do When Times Get Tough

Every industry goes through good and bad times.  So, unless you’re able to surf just the industries that are expanding, you ought to know how to attract new customers when things get tough.The good news: the three things I’m ...READ»