Companies that are using social networks as a strategic marketing channel to reach and correspond with potential clients, can use virtual workspaces to organize incoming correspondence from multiple web based marketing communication ...READ MORE›
We’ve heard the call: Social Media, Social Media, Social Media!And we’ve heard the response: What’s the return on investment for my business if we use social media?Regardless of where you fall on the scale of how useful social ...READ MORE›
My approach with this article is based on a couple presumptions. First, you may not be too familiar with what is called social media. And second, you may be wondering if it’s really that big of a deal.
Defining Social Media ...READ MORE›
If I were a financial planner do you think I’d counsel you to invest all your money in one company’s stock?
Let’s hope not.
Just as financial planners teach principles of diversification—and in these times, even mitigation ...READ MORE›
Life is hectic. We’re all busy. It’s difficult to complete daily tasks and when we routinely forward them to the next day’s ‘to do’ list, it can be discouraging.
I recently read an article on the power of saying ‘thank ...READ MORE›
I have a client, a start-up company, who seems much more enamored with legal counsel than public relations counsel.
I’ve experienced this type of opposition before — I’ve worked for Merrill Lynch in New York City, and have been ...READ MORE›
Today I read an insightful blog post by Spike Jones about personal versus professional networking.
For years I have counseled clients and prospects that you are your brand. The Internet has emphasized this even ...READ MORE›
In 2006 I was asked by a client to help them create and maintain an online pressroom where they could post press releases and include an RSS feed for journalists to subscribe to receive news and information directly from the ...READ MORE›
Share on StumbleUpon
Share on LinkedIn