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Marketing Campaign

Interactive Movie Trailer for German Horror Channel Wins Big at Cannes Lions

There is a dark, yet wildly creative, force at work in German horror channel 13th Street. Owned by NBC Universal, it's just scooped one of the top prizes at the Cannes Lions, for their interactive movie, Last Call, billed as the first ...READ MORE

Denim and Music: An Enduring Love Story

 Rock 'n' roll mouthwash aside, if ever a product was made for music, it is denim. The latest bunk-up between jeans and musicians is courtesy of Levi's, which has paired with a bunch of monster artists for its Levi's Pioneer ...READ MORE

Asian Anti-Piracy Campaign Kills Music Stars With Illegal Downloads

Grey Group's Let the Music Live On campaign takes the original music piracy slogan--Home Taping is Killing Music--literally, by assassinating the artists.READ MORE

Connect Organic Website Promotion to ROI with SEO Analysis

Organic website promotion and seo search marketing, as opposed to pay-per-click (PPC) advertising campaigns, focus on the traffic produced by positioning a company in main search lists returned for a keyword search. Although organic ...READ MORE

Marketing Campaigns Connect to Customers with Group Marketing Software

Successful consumer and trade marketing campaigns often depend more on the skill and ability of a marketing group to communicate with one another, rather than the size of the budget that is allocated to the project. Effective ...READ MORE

Marketing Based Communication Software for the Marketing Coordinator

The success of web based marketing programs being deployed through Twitter, Facebook or other social networks, is directly connected to the communication and software skills of a marketing coordinator on the front-line of the program. ...READ MORE

Marketing Campaign Code Links to Contest Software

Sweepstakes and contests that are run through social networks like Twitter and Facebook can exist in just about any form, from sending in stories, providing video responses to topics, as well as simple marketing code collection/entry ...READ MORE

Small Business Marketing Campaign: Keys for Social Networking

In an effort to attract new customers, businesses are looking how they can run a small business marketing campaign on a social network like Facebook or Twitter.  The two key elements to any effective small business marketing ...READ MORE

Advertising Marketing Coordinator Responsibilities in Advertising

The number one responsibility of an advertising marketing coordinator is to stay connected to every project detail at all times. An additional number one responsibility of an advertising marketing coordinator is to make sure ...READ MORE

Online Marketing Benefits for the Industrial Channel

Social networks are not only useful for consumer-focused online marketing programs, but are increasingly being leveraged by industrial channel marketing teams to generate opportunities their businesses.  From manufacturers of ...READ MORE

The Impact of Game Shows (Part 2)

For maximum impact at your next event, a game show is the perfect way to produce the WOW Factor. Game Show America specializes in game shows for corporate events.READ MORE