From closing remarks by Columbia's Berndt Schmitt at the 2006 Corante Innovative Marketing Conference:
Here's what *hasn't* changed about marketing: We still need to develop products, we stll need strategy, we still need ...READ»
From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference:
The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»
At yesterday's 2006 Corante Innovative Marketing Conference, Larry Weber had this to say about word of marketing: "Compensation is a big red flag for word of mouth marketing.....true word of mouth is transparent ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Larry Weber, Chairman of W2 Group, talks about influencing ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Max Lenderman, Creative Director at GMR Marketing LLC, talks ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Craig Newmark, Founder of craigslist.org, talks about trust, ...READ»
During the panel discussion on the “the changing face of advertising” there’s been plenty of discussion about the extent (or not) to which the advertising agencies are adapting to the changing marketplace. One panelist claims ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different ...READ»
Lots of great tidbits already online about Larry Weber's talk at the Innovative Marketing Conference today. Clearly Larry struck a nerve with his rap about out with the old, in with the new.
To me, one of the most important bits ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, ...READ»
At the 2006 Corante Innovative Marketing conference, Lois Kelly just interviewed Larry Weber of the W2 Group, and closed her interview with the same "10 Questions" used on Inside The Actor's Studio.
1. What's your favorite ...READ»
From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»
Larry Weber is talking about the changing face of the marketing department and believes the first job of marketing should be "24/7 monitoring of the digital landscape".
Do you agree? Is your marketing organization doing this?READ»
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership.
Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»
Two thought-provoking comments from the 2006 Innovative Marketing Conference panel on metrics:
You can't be customer-centric if you're too focused on ROI because you lose sight of customer needs, says Bryan Eisenberg from Future ...READ»
Notes from a panel on user-generated content at at the 2006 Innovative Marketing Conference:
John Hiler, CEO of Xanga.net -- When you turn something [a site] over to the community they may start doing something they consider to be ...READ»
At the 2006 Innovative Marketing Conference, Deepak Advani, SVP and CMO of Lenovo, made the fundamental but oft-ignored point that brands are what you do, not what you say. Describing Lenovo's brand-building efforts at the Innovative ...READ»
From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership:
David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»
Our current panel on consumer generated content at the 2006 Innovative Marketing Conference is really hitting home the message of co-creation from yesterday’s discussion. The first two panelists Chris Tolles from Topix.net and John ...READ»
From a panel discussion on new marketing techniques (search, buzz, mobile, etc.) at the 2006 Innovative Marketing Conference:
People are going to get upset about tricks...how you create the trust will be a big deal. It's not about ...READ»
