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MARKETING BLOGJAM | 13 comments

Closing Remarks: The Changing Face of Marketing

Sat Jun 10, 2006 at 10:25 AM

From closing remarks by Columbia's Berndt Schmitt at the 2006 Corante Innovative Marketing Conference: Here's what *hasn't* changed about marketing: We still need to develop products, we stll need strategy, we still need ...READ»

MARKETING BLOGJAM | 5 comments

Many Channels, Many Messages, Many Problems for PR

Sat Jun 10, 2006 at 10:15 AM

From the panel on The Changing Face of PR at the 2006 Corante Innovative Marketing Conference: The session started with a discussion of whether or not press releases are dead. The conclusion: Press releases are not the be-all and ...READ»

MARKETING BLOGJAM | 4 comments

Compensation for Spreading Word of Mouth Marketing?

Sat Jun 10, 2006 at 9:40 AM

At yesterday's 2006 Corante Innovative Marketing Conference, Larry Weber had this to say about word of marketing: "Compensation is a big red flag for word of mouth marketing.....true word of mouth is transparent ...READ»

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Larry Weber Interview: Getting PR's Act Together

Fri Jun 9, 2006 at 7:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing ...READ»

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Max Lenderman Interview: Delivering Brand Promise and Consumer Empowerment

Fri Jun 9, 2006 at 7:28 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks ...READ»

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Craig Newmark Interview: The Role of the Marketer is Changing

Fri Jun 9, 2006 at 6:55 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, ...READ»

MARKETING BLOGJAM | 3 comments

Innovation in Advertising

Fri Jun 9, 2006 at 4:04 PM

During the panel discussion on the “the changing face of advertising” there’s been plenty of discussion about the extent (or not) to which the advertising agencies are adapting to the changing marketplace. One panelist claims ...READ»

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Focus on the IMC

BY Heath RowFri Jun 9, 2006 at 4:01 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. So far today, I've made the following lenses on the different ...READ»

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Yet More from Larry Weber - Contributing to Communities

Fri Jun 9, 2006 at 3:48 PM

Lots of great tidbits already online about Larry Weber's talk at the Innovative Marketing Conference today. Clearly Larry struck a nerve with his rap about out with the old, in with the new. To me, one of the most important bits ...READ»

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Dianne Hessan Interview: The Power of Communities

Fri Jun 9, 2006 at 3:47 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Dianne Hessan, President and CEO of Communispace Corporation, ...READ»

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Larry Weber Answers Ten Questions About Marketing

Fri Jun 9, 2006 at 3:40 PM

At the 2006 Corante Innovative Marketing conference, Lois Kelly just interviewed Larry Weber of the W2 Group, and closed her interview with the same "10 Questions" used on Inside The Actor's Studio. 1. What's your favorite ...READ»

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Deepak Advani Interview: Driving Lenovo Awareness

Fri Jun 9, 2006 at 2:35 PM

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Opening keynote speaker Deepak Advani, Senior Vice President and ...READ»

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The Changing Face of Marketing

Fri Jun 9, 2006 at 2:35 PM

Larry Weber is talking about the changing face of the marketing department and believes the first job of marketing should be "24/7 monitoring of the digital landscape". Do you agree? Is your marketing organization doing this?READ»

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Johnnie Moore & John Winsor Interview: Co-creation Is About Passion

Fri Jun 9, 2006 at 1:38 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership. Johnnie Moore of johnniemoore.com and John Winsor, Founder and CEO of ...READ»

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What Do Metrics Have to Do with Customers?

Fri Jun 9, 2006 at 1:15 PM

Two thought-provoking comments from the 2006 Innovative Marketing Conference panel on metrics: You can't be customer-centric if you're too focused on ROI because you lose sight of customer needs, says Bryan Eisenberg from Future ...READ»

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What Happens When Consumers Control Content?

Fri Jun 9, 2006 at 12:45 PM

Notes from a panel on user-generated content at at the 2006 Innovative Marketing Conference: John Hiler, CEO of Xanga.net -- When you turn something [a site] over to the community they may start doing something they consider to be ...READ»

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Brands Are What You Do -- Lenovo's Story

Fri Jun 9, 2006 at 12:30 PM

At the 2006 Innovative Marketing Conference, Deepak Advani, SVP and CMO of Lenovo, made the fundamental but oft-ignored point that brands are what you do, not what you say. Describing Lenovo's brand-building efforts at the Innovative ...READ»

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David Sutherland Interview: The Role of Marketing in the Innovation Process

Fri Jun 9, 2006 at 12:24 PM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: David Sutherland, PhD, Founder and Managing Director USA of Launch ...READ»

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Co-creation in Action

Fri Jun 9, 2006 at 12:03 PM

Our current panel on consumer generated content at the 2006 Innovative Marketing Conference is really hitting home the message of co-creation from yesterday’s discussion. The first two panelists Chris Tolles from Topix.net and John ...READ»

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Building Trust with Customers

Fri Jun 9, 2006 at 11:37 AM

From a panel discussion on new marketing techniques (search, buzz, mobile, etc.) at the 2006 Innovative Marketing Conference: People are going to get upset about tricks...how you create the trust will be a big deal. It's not about ...READ»

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Innovation = Creating Things Your Customers Will Value

Fri Jun 9, 2006 at 11:10 AM

Yesterday during the "attention scarcity" discussion at the 2006 Innovative Marketing Conference, the idea of customer value came up -- in that case, in the context of exchanging customers' attention for something you provide that's ...READ»

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Eric Mankin Interview: The Degrees of Making Co-creation Work

Fri Jun 9, 2006 at 10:54 AM

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School's Center on Global Brand Leadership: Eric Mankin, PhD, Executive Director of Babson Executive Education, ...READ»

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Putting Innovation into Marketing

Fri Jun 9, 2006 at 10:41 AM

"Every business should devote 10% of their marketing spend to experimenting." -- Diane Hessan, President & CEO, Communispace at the 2006 Innovative Marketing Conference.READ»

MARKETING BLOGJAM | 1 comment

Where Does Design "Live" in a Company?

Fri Jun 9, 2006 at 9:53 AM

Day two of the Corante Innovative Marketing Conference was kicked off by a talk from Deepak Advani, SVP and CMO of Lenovo. Advani was talking about how innovation works on a practical basis at Lenovo. As part of his answer came this ...READ»

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Innovation That Matters

Fri Jun 9, 2006 at 9:48 AM

A new day at the 2006 Innovative Marketing Conference at the Columbia Business School, presented by Corante and the Center on Global Brand Leadership. Our first session is a presentation by Deepak Advani CMO of Lenovo. ...READ»