I like looking at logos. The good and the not so good, and trying to discern how they were conceived, the strategic thought process that went into...
I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those...
If, on average, only 30% of companies bought or invested in by private equity firms achieve the success the PE company envisioned when the...
Buying or investing in a range of strategically similar companies, and then combining IT and back office operations, is a common practice for...
With all that is available to us today, why is it that a company's greatest asset can more often than not, be its most under-utilized?...
Where have you gone, Joe DiMaggio? Every four years, the country is over-run with political ads from presidential hopefuls, and for...
In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their...
Marketing schizophrenia can be defined in...
It's been an accepted practice for many years, but the time has come for broadcast companies and their advertisers to change the...
Try a simple test: cover the logo of a range of car print ads, or try to remember the car commercial that came on screen 15 minutes ago, and see...
The division of left brain / right brain in marketing, sales and advertising is dead. Clients no longer appreciate, nor respect,...
I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the...
On the Internet, your process is your brand. Have a good process, and people will keep coming back to buy, read, interact. Have a bad process,...
