I recently returned from the bi-annual Professional Materials (ProMat) trade show at Chicago’s McCormick Center, and it was quickly evident that many companies have lost sight of the 5 rules of B2B trade show process.
They ...READ»
I like looking at logos. The good and the not so good, and trying to discern how they were conceived, the strategic thought process that went into developing the strategy, and then into the design itself.
But a few months ago I read ...READ»
I have never accused myself of, nor misled myself about, being in tune with the strategic rationale of some marketers because I wasn't in those meetings, but I simply can’t explain the new campaign for the NFL Players Association ...READ»
If, on average, only 30% of companies bought or invested in by private equity firms achieve the success the PE company envisioned when the investment was made, one has to wonder why those firms spend little or no time and effort ...READ»
Buying or investing in a range of strategically similar companies, and then combining IT and back office operations, is a common practice for private equity firms to reduce overall costs of ownership and wring out more cash flow ...READ»
With all that is available to us today, why is it that a company's greatest asset can more often than not, be its most under-utilized?
Short-sightedness? Tunnel vision? Bravado? Strict adherence to long-standing senior ...READ»
Where have you gone, Joe DiMaggio?
Every four years, the country is over-run with political ads from presidential hopefuls, and for the most part, they are aggressive, in-your-face and pushing the limits of the truth....all ...READ»
In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments.
Sell products on features and benefits. Show ...READ»
Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»
It's been an accepted practice for many years, but the time has come for broadcast companies and their advertisers to change the "tricks" they play on us TV viewers.
Because they are losing eyeballs and therefore ...READ»
Try a simple test: cover the logo of a range of car print ads, or try to remember the car commercial that came on screen 15 minutes ago, and see if you can tell who the advertiser is.
Chances are, you can't. If you've seen one ...READ»
The division of left brain / right brain in marketing, sales and advertising is dead.
Clients no longer appreciate, nor respect, the inability of agencies to follow traditional business practices, and be beholden unto ...READ»
I was in a car accident a few weeks ago, and like everyone that has that misfortune, I also was not looking forward to dealing with the insurance company.
A little damage to the cars, but I tweaked my neck. All is well but I ...READ»
On the Internet, your process is your brand. Have a good process, and people will keep coming back to buy, read, interact. Have a bad process, and you need to re-think your business or communications goals. Amazon, eBay, GE, iTunes, ...READ»
