Paywalls may be working for the New York Times, but other publishers looking for a digital lifeline may not want to rely on them. Still, what's the alternative? Google has quietly cooked one up that asks online readers to answer one ...READ»
Want to test out a product or marketing idea, but don't have $10,000 to burn? This Denver-based startup can gather potential customers online in just four minutes for $40 a head.READ»
The answer is "yes" according to a Nielsen/Facebook study. Nielsen studied more than 125 Facebook ad campaigns and concluded that:
...earned media and social advocacy made Facebook users more likely to notice ads, absorb their ...READ»
To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want...READ»
Verizon announced Tuesday that it’s working with Google to develop a tablet device to directly compete with Apple’s runaway success, the iPad. Verizon’s tablet will run on Google’s Android operating system and likely...READ»
Verizon announced Tuesday that it’s working with Google to develop a tablet device to directly compete with Apple’s runaway success, the iPad. Verizon’s tablet will run on Google’s Android operating system and likely...READ»
The rumor mill has been churning ever since Facebook CEO, Mark Zuckerberg, flew to New York to visit Foursquare CEO Dennis Crow, reports TechCrunch. The meeting hints at a potential acquisition of FourSquare...READ»
Developing a newsletter, is a valuable way to generate site referrals and deepen customer relationships. Before launching your newsletter, we’ve developed a list of questions to help you begin thinking about how you will create your newsletter...READ»
Believe it or not, 3D technology emerged in American culture in 1950s, yet we are only now seeing it crop-up in our entertainment. Why have we only now “discovered” the decades old technology? Tech companies, from...READ»
Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar...READ»
Most of us came to know of Livestrong through the yellow bracelets worn on 70 million wrists to raise awareness for and fund cancer research and education. What started as a yellow bracelet dreamed up by Nike and their ad...READ»
Google Maps is the undoubtedly the king of online mapping. With directions for bikers, walkers, public transit users, as well as traffic and street views, Maps can get you anywhere. Now, Google is taking the Maps user...READ»
Do you remember life before Facebook or Twitter or your Blackberry? In the past few years, we have moved beyond chat rooms and community forums to life-casting platforms that can be updated via your mobile phone. You can upload your son’s 1st soccer goal on YouTube, before the game is over. As we move forward...READ»
Not long ago, market researchers depended on phone surveys and mall intercepts. The Internet has made research more affordable, accessible, and timely. In fact, most online research surveys can go from setup to response to data in a week or less. We...READ»
Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either...READ»
This week’s F8 Developer Conference showcased many upcoming changes for Facebook, including the introduction of the social network’s Open Graph API. Open Graph has already spurred some surprising new...READ»
This week’s F8 Developer Conference showcased many upcoming changes for Facebook, including the introduction of the social network’s Open Graph API. Open Graph has already spurred some surprising new...READ»
Google’s cloud-based apps have transformed the way people surf the web, do business, and view the world around them. Gmail has 176 million users to date, and Google Maps sees more than 44 million visitors each...READ»
Earth Day 2010 marks the 40th anniversary of this worldwide celebration. Founded by peace activist John McConnell in 1970, Earth Day is a day dedicated to raising awareness and appreciation for the earth and our...READ»
With a user base of more than 300 million people worldwide, it’s not a surprise that many companies flock to Facebook to reach customers. Facebook has something for everybody. For individuals, it’s a place to connect...READ»
