Big data firm Bluekai signed a deal with MLB Advanced Media to create custom ad products to "reach an affluent, engaged male audience." MLB Advanced Media is Major League Baseball's interactive media arm.
Major League Baseball Advanced Media--BAM, for short--is as technologically sophisticated as any company, anywhere. Here's how a winning and profitable strategy is being built by an online player that breaks all the rules.
The San Francisco Giants (and Brian Wilson's beard) stormed this year's World Series, much to the delight of local sports stores. But what happened to all that unsold Texas Rangers gear?
