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Death To Pseudo-Scarcity, The Marketing Angle That Targets Snobby Suckers

This marketing pitch of exclusivity based on implied finite availability and superior quality gets our vote as the successor to "new and improved." Its hyperbole is both annoying and humorous, as merchants shamelessly slap the label of "limited edition" on practically anything. READ»

Mad Men, George Lois, and Advertising's Creative Revolution

In the wake of Mad Men's Season Two finale, legendary profanity-spewing ad man George Lois checks in with his own take on the golden age of Madison Avenue. (Hint: he thinks it ain't the same these days.)READ»

BUSINESS   |  Comment

08.08.08

Olympics are right around the corner – August 08, 2008. You can almost feel multinational companies vying to be in the mainstream ad revenue. Olympic Games are to the world what Super Bowl is to United States. With NBC streaming ...READ»