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Made to Stick

Dan Heath & Chip Heath

Made to Stick: Why Companies Should Pave the Way to Praise

Why do companies make it so hard to say thank you to the right people?READ»

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Selling Your Innovation: Anchor and Twist

How to get your audience to understand -- and care about -- your innovationREAD»

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Dirty Marketing Campaigns

How marketers create disgust and embarrassment -- and why we shouldn't put up with it.READ»

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Get Laziness on Your Side

How to sway people's decisions with the gentlest of nudges.READ»

Your Boss Is a Monkey

"Managing up" using the tricks of exotic-animal trainingREAD»

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Heroic Checklist

Why you should learn to love checking boxes.READ»

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2 Unexpected Valentine’s Day Ads

BG and I do not celebrate Valentine’s Day. She is vehemently opposed to what she describes as “fake holidays forcing people to buy stupid crap” (gosh, I love that woman). I prefer to say that every day is Valentine’s Day ...READ»

Dan Heath and Chip Heath

Make Goals Not Resolutions

Your dismal New Year's resolution record--and what your business can learn from it.READ»

Get Back in the Box

How constraints can free your team’s thinkingREAD»

Analysis of Paralysis

If your strategy doesn't help employees act, it's not a strategy.READ»

Time to Get Trigger Happy

Creating an environment for your idea will make it more successful.READ»

The Inevitability Of $300 Socks

How ideas pave the way for products.READ»

Leadership Is a Muscle

How is your attitude about your abilities affecting your success?READ»

Give 'em Something to Talk About

Your product may be good, but will it spark a conversation?READ»

Success Can Make You Stupid

Did you win because you were smart or because you tipped the scales in your favor? READ»

Polarize Me

If you want people to like you, first decide who needs to hate you.READ»

The Myth About Creation Myths

Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory.READ»

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