On Monday, the company released its first-quarter financial earnings, and beyond the immediate results--26 million global streaming users, $870 million in revenue, an $0.08 loss per share--Netflix spent time touting the benefits of its original programming efforts.
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair.
As "Mad Men" and other shows based in the 1960s dot the fall TV lineup, those of us who actually work in the ad industry are translating those shows' themes to the here and now. What should we be thinking about on behalf of our brands?
When it comes to workplace attire, we're no longer restricted to the all-business-all-the-time suits-and-ties of Mad Men-era office culture. But that doesn't mean employees are open to all styles in the workplace.
Having a bona fide land line in the house is a prudent fail-safe against the plagues of the smartphone age: signal drop-outs, dead batteries, fetish objects with faulty engineering. But they're expensive and ugly to have around the house. Detraform, a self-described "boutique electronics brand" founded by Montreal-based designer Joel Blair, can't help fix the first problem -- but with its retro-stylish Model 500 cordless telephone, it may solve the second. Check out the video, which looks like it was directed by Wes Anderson via Don Draper:
Here's a breakdown of the decade's top
digital promotions--we're looking at you, Subservient Chicken--as
selected by industry leaders at the One Club, which recognizes
excellence in advertising.
