On Monday, the company released its first-quarter financial earnings, and beyond the immediate results--26 million global streaming users, $870 million in revenue, an $0.08 loss per share--Netflix spent time touting the benefits of its original programming efforts.
The quality of Super Bowl ads often rivals the game itself, and yet every year brands will make missteps. Viewers will cringe, be bored, stop watching. Cartoonist Tom Fishburne sketches out the common stumbling blocks that leave brands writhing in the advertising pit of despair.
As "Mad Men" and other shows based in the 1960s dot the fall TV lineup, those of us who actually work in the ad industry are translating those shows' themes to the here and now. What should we be thinking about on behalf of our brands?
When it comes to workplace attire, we're no longer restricted to the all-business-all-the-time suits-and-ties of Mad Men-era office culture. But that doesn't mean employees are open to all styles in the workplace.
Two years ago, Burt Cooper advised Don Draper that "philanthropy is the gateway to power." Last night, Mad Men struck again! Ad man Ken Cosgrove made the case for pro bono service.
While
catching up with old episodes of "Mad Men," I was
brought up short by a show-stopping quote from Roger Sterling. Sterling, the
senior partner at the Sterling Cooper Agency, tells Creative Director Don
Draper that he's been invited to join an arts foundation board. Looking
puzzled, Don asks "What does that mean?"
Without
skipping a beat, Roger says "Philanthropy is the gateway to power."
While
catching up with old episodes of