(Our apologies to Thomas Paine. We aren't actually making to literal comparison between the plight of marketers and that of revolutionary fighters.)
The truth is that branding, graphic design, identity development, creating a ...READ»
Too many companies think that they can just slap a logo on any old thing and call it brand building. But simply printing your logo on the same, overused promotional items does nothing to help define a distinct brand. Designing items ...READ»
Developing a creative online presence too often gets put off during the process of brand building for one reason or another. This is unfortunate. In order for a company to build the maximum amount of brand recognition and by ...READ»
Now more than ever it is critical to get your brand message out to as many people as possible in the most cost effective way you can. Marketing budgets are tight, but failure to keep you marketing going during tough economic times ...READ»
Whatever the primary function of a website is, be it sales, gaining clients or recruiting new members, we all want a site that works for us. Unfortunately, sometimes developers resort to loud, gimmicky tricks to try to get people’s ...READ»
In a difficult market where most companies are facing some tough financial decisions, it is more important than ever to make sure your more cost-efficient investments, like your web presence, are working as hard as they can for you. ...READ»
Choosing to market with billboards can introduce your company to a lot of people and help build a customer base within your local market. For all their potential benefits, unfortunately, billboards are tricky animals. They give you a ...READ»
Color plays one of the most important roles in determining an emotional response to a space, websites included, and yet color palettes in web design are too often overdone or ignored. A considerably more effective way to reach and ...READ»
A couple of months ago, we wrote a post about our office dog, Maple. Maple is turning a year old this week, and, for better or for worse, she is still overwhelming us with her energy and creativity.
In our previous post, we noted ...READ»
When planning and implementing your brand-building strategy, take the time to consider customer loyalty as an important element. Your company should be involved in a continuous process of gaining new customers and keeping return ...READ»
Your brand vocabulary consists of all things that define your brand’s personality. These are the things that are consistently used in your marketing materials from business cards to websites to commercials and other advertising. ...READ»
Hiring a design professional is a process - and it should be. You will need to be able to work closely with whoever you hire, and this cannot be done if you are unable to establish a basic rapport with the person or company who will ...READ»
The days of businesses trying to be “jacks of all trades” are over. Companies are no longer limited by time and space – that is, by a physical location or “normal business hours.” Online tools and marketing can be leveraged ...READ»
A good brand strategy is more important than ever during hard economic times. You must be uniquely focused and on-target so that customers will choose to spend their more limited resources on you. Here are some tips about how to ...READ»
When planning your website design and overall online strategy, it is important to consider what balance you need to create between the looks, or “wow” factor and the useful substance that you provide your users. An effective way ...READ»
The days of being able to build a successful brand without a strong logo are over. In today’s competitive, visually driven market, your logo is a critical part of your brand strategy. It should be the foundation of your brand, not ...READ»
In an increasingly cluttered marketplace, it is critical to make an immediate, meaningful and lasting impression. You only have seconds to do so, and if you fail it could mean the loss of customers and revenue. Just think about all ...READ»
