If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this quick checklist will help you get the most out of it.
Square's new loyalty card program for customers and tools for merchants launch today, laying the groundwork for deeper customer-merchant relationships.
That's the plan, says CEO Andrew Mason. A new national loyalty program is one way it's trying. Here's how the deals company plans to go beyond discounts and to "help merchants grow."
In times like these, cost cutting and streamlining are compelling business strategies, and executives often question whether customer loyalty marketing programs are worth it. The answer depends on how well the program is aligned with the type of customer being served.
The motivating factor of game dynamics can help business owners create an entirely new kind of loyalty with customers. A look at three super-creative ways companies are using games to turn customers into fans and brand advocates.
January was just about the worst month for hotel occupancy ever. Business travelers find themselves in the uncommon situation of holding a strong hand. With occupancy levels as low as they are, road warriors are learning all over again how to leverage their hotel loyalty programs. The pendulum of a buyer's market is swinging in their favor.
