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loyalty programs

3 Powerful Game Dynamics That Create Brand Superfans

The motivating factor of game dynamics can help business owners create an entirely new kind of loyalty with customers. A look at three super-creative ways companies are using games to turn customers into fans and brand advocates.READ»

Work/Life: Swing of the Pendulum

January was just about the worst month for hotel occupancy ever. Business travelers find themselves in the uncommon situation of holding a strong hand. With occupancy levels as low as they are, road warriors are learning all over ...READ»