In times like these, cost cutting and streamlining are compelling business strategies, and executives often question whether customer loyalty marketing programs are worth it. The answer depends on how well the program is aligned with the type of customer being served.
The motivating factor of game dynamics can help business owners create an entirely new kind of loyalty with customers. A look at three super-creative ways companies are using games to turn customers into fans and brand advocates.
January was just about the worst month for hotel occupancy ever. Business travelers find themselves in the uncommon situation of holding a strong hand. With occupancy levels as low as they are, road warriors are learning all over again how to leverage their hotel loyalty programs. The pendulum of a buyer's market is swinging in their favor.