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ADVERTISING   |  Comment

Inaguration of President Bararck Obama and the Brand Campaign

  Never have we seen an elected president, and maybe even any single person come into the spotlight as quickly, and with as much force as Barack Obama has over the last 4+ years.  If online search (googling) can give any ...READ»

Test

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5 Reasons Your Business Needs a Blog

My name is Randa Clay, and I am a designer and marketing consultant with my main focus being design and development for WordPress. Beyond graphic design, my background includes work recommending, coordinating, executing and ...READ»

Kenan Samms

Relevant Responses

Earlier this week, I asked members of the Relevance Group on Facebook (see link at the bottom of the page) as well as subscribers of my newsletter to pick a brand that they feel is most relevant to them and explain why. (Here's a link ...READ»

COACHING   |  Comment

THE FRONTLINE: YOUR REAL BUSINESS CARD

What most people tend to overlook ins ervice companies is that the customer identifies your company with the way they are treated by your frontline people.  If they are treated nice, polite and effective, they think you have a great ...READ»

Kenan Samms
CUSTOMER   |  Comment

REMO: Selling the story, not the stripey thing

MOVIE CLIP: The Galfromdownunder visits REMO A couple of posts ago I was hauled over the barbie for excoriating a company - or rather its heart-on-sleeve email - for giving its customers "too much information". ...READ»

Kenan Samms

Star-Spangled Retail

As merchants go, it's hard not to admire ... Lord & Taylor. Lord & Taylor? The old-fashioned department store? The place for frumpy ladies who lunch and tea? The retailer that was basically sold for parts to financier ...READ»

Kenan Samms
INSIGHTS   |  Comment

Creatures of Retail

The emotional charge of retail is so often underestimated, its potential to connect with people so underrated. In today's New York Times (5/16/08), in the "Escapes" section, there's a story about how people like to stop at ...READ»

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