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The Psychology Behind The Sweet Spots Of Pricing

Thanks to the likes of Louis C.K., Aziz Ansari, and the brains who created Google Wallet, $5 is the new 99 cents. It's funny what makes customers loosen their purse strings. READ MORE

Walmart To Host Angry Birds Clue Hunt, Aziz Ansari Launches Online Comedy Show, Google Puts $5 In Your Google Wallet

Breaking news from your editors at Fast Company, with updates all day.READ MORE

Comedians Sound Off On Louis CK's Latest Funny Business

Louis CK is going DIY--again--with a plan to stream his upcoming comedy series exclusively through his website. Fellow comedians Patton Oswalt, Marc Maron, and Rob Delaney share why the veteran "comedian's comedian" is now an industry game changer. READ MORE