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Lisa Sherman, Executive VP and General Manager, Logo, Viacom, LGBT
VIACOM   |  Comment

Logo's Loyal (and Lucrative) LGBT Following

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.READ»

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McDonald's Logo Turns Green in Germany

This past July, GM caused a stir when it announced that it was considering switching its corporate logo from blue to green in a poor attempt at greenwashing. Unsurprisingly, the announcement backfired. But that hasn't stopped ...READ»

Woolworths-Australia-Apple-Logo
DESIGN   |  2 comments

Apple Fights Woolworths Over Logo

Litigation-happy Apple goes to court again to protect its iconic logo against trademark infringement. READ»

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Nickelodeon's New Logo: "Squint Your Eyes, and It's Basically an Orange Bar"

Ding dong, the splat is dead. Starting this fall, all things Nickelodeon--that's Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin), and TeenNick (formerly the N)--will switch to lower-case, balloon-type logos, marking the cabler's ...READ»

Melbourne
BRANDING   |  Comment

Melbourne Re-brands Itself With a $200,000 Logo--Will It Work?

Landor, the branding giant, takes aim at the city's brand--reflecting its ambitions to play on a larger stage.READ»

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Dear SyFy, Imagine Greater - Please!

The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»

Pepsi Design

Pepsi Logo Design Brief: Branding Lunacy to the Max

A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer.READ»

Felt Bike Catalog Designs 2009

Hey guess what we did this summer? That’s right, worked - and for Felt Bicycles! Here’s a quick look at 1 of the 3 catalogs we helped Felt produce. Road, Fixie, MTB and Cruisers that included a performance, lifestyle and parts ...READ»

BUDGETS   |  Comment

Learn and Advance (part 1)

If the world evolves, why not evolve with it?  Within the world of business, many people consider themselves "experts" in their fields and often times create an octagon for themselves; often times entering the octagon and ...READ»

BXC logos accepted into Logolounge 5 design annual

This are the two logos we designed that will be in the newest LogoLounge V book. The book will be published summer 2009. Download our FREE branding book - Click Here!READ»

BUDGETS   |  Comment

What to look for in a design firm!

In the ever changing, standardized world of web, it is becoming ever more difficult for small businesses and non-profit organizations to find quality freelancers and firms.  Why?  Because we live in the world of referrals!  The ...READ»

New format for this blog: my business research, findings and application

Previously, I have been posting articles which I have written, or interesting articles I liked in the past.  I like the candor of fast company, and believe this could be a great opportunity to "brain storm" in a ...READ»

Inventors time to Sketch Up

Article in a sentence: Download Sketch Up so you can begin experiencing your invention in 3D for FREE! Inventors time to Sketch Up by Brian Gates July 2007 If you have ever sketched on a napkin or played around ...READ»

Five tips for creating, developing and selling your invention

inventor resources - august 2007 Article in a sentence: Informal focus groups, NDA's, DIY prototypes, a professional appearance and trade shows can help your inventions cause. Five tips for creating, developing and selling ...READ»

Plastic Prototype Solutions for Inventors

Article in a sentence: For 1-5 units use Rapid Prototyping, 5-50 Rapid Tooling, 50+ Rapid Injection Molding. Plastic Prototype Solutions for Inventors by Brian Gates, President, Design My Idea, LLC. October 2007 Ok, so ...READ»

Trade Shows: Maximize your sales, and get your product going!

Article in a sentence: Tradeshows can help you get in front of a lot of quality people for minimal investment. Trade Shows: Maximize your sales, and get your product going! by Salem, VP Marketing, Design My Idea, LLC. ...READ»

Industrial Design and your Invention

Article in a sentence: Industrial Designers offer the ability to improve your inventions usability, aesthetics and ergonomics, increasing your inventions perceived value and ...READ»

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