location-aware ads

Virtual Goods in Location-Aware Mobile Games: The Future of Product Placement

BY Kit Eaton | 03-02-2010 | 1:07 PM | INNOVATION

Booyah, a location-based game start-up, has announced it'll be trying out a new type of promotion that may be the model for smartphone ads in the future: In-game, virtual goods placements, based on your real-time location. ...READ MORE›