You don't need to be Doug Ulman, CEO of the Livestrong Foundation, to know that using a high-profile celebrity as your spokesperson can blow up in your face.
The IOC had taken the decision before Christmas but wanted to wait until the UCI had confirmed he hadn't appealed against the decision of his disqualification.
The cycling wins were fake. But the cancer was real. Lance Armstrong comments on the controversy at Livestrong's 15th Anniversary gala, and Livestrong's Doug Ulman says Armstrong isn't going anywhere.
Despite stepping down as chairman from the cancer charity, Armstrong will attend its 15th anniversary gala and host a dinner for top supporters at his house. Livestrong CEO Doug Ulman explains why.
Two years ago, in the midst of an exhaustive federal criminal investigation into Lance Armstrong’s alleged doping and a cover-up, Fast Company explored the question, “Can Livestrong Survive Lance?” Today, that question is perhaps more poignant than ever.
More than a pretty new layout, here are the ways Timeline is helping everyone from Coldplay to Sierra Club and The New York Times to Doctors Without Borders rethink their public personas.
