On the heels of Live Nation's acquisition of BigChampagne, the consumer data analytics firm, the ticket seller is set to make yet another high-profile pickup: Ethan Kaplan, Warner Music Group's former SVP of emerging technology, will soon join the company.
After spending an estimated $350 million to sign top music acts Madonna, Jay-Z, and U2, no one could've guessed Live Nation would be interested in giving discounts to customers. But that's exactly the focus of a new joint venture with Groupon.
Would you tell a friend if you found a $50 Lady Gaga concert ticket for $25? Ok, so GrouponLive is likely to involve far less popular artists, but Groupon and Live Nation are betting you'll still spread the word among friends—and help drum up attendance.
At Fast Company's recent Innovation Uncensored event in New York, the actor-musician-artist shared how social media and technology enable him and his colleagues in the increasingly tough music, TV, and live concert businesses to do whatever the f—- they want. As long as it involves a good story.