On the heels of Live Nation's acquisition of BigChampagne, the consumer data analytics firm, the ticket seller is set to make yet another high-profile pickup: Ethan Kaplan, Warner Music Group's former SVP of emerging technology, will soon join the company.
After spending an estimated $350 million to sign top music acts Madonna, Jay-Z, and U2, no one could've guessed Live Nation would be interested in giving discounts to customers. But that's exactly the focus of a new joint venture with Groupon.
Would you tell a friend if you found a $50 Lady Gaga concert ticket for $25? Ok, so GrouponLive is likely to involve far less popular artists, but Groupon and Live Nation are betting you'll still spread the word among friends--and help drum up attendance.
At Fast Company's recent Innovation Uncensored event in New York, the actor-musician-artist shared how social media and technology enable him and his colleagues in the increasingly tough music, TV, and live concert businesses to do whatever the f--- they want. As long as it involves a good story.
Live Nation, the world's largest concert promoter, is on the case of paper tickets. The firm has been trialling smart-chip wristbands in an attempt to cut down on ticket fraud, and it is expected that the promoter will roll out the scheme at British festivals this summer.