Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.
Given the advances in marketing operations, web analytics, and B2B marketing and sales alignment, CMOs have few excuses to accept second-string status.
It's that time of year to review your growth plans, see what's working, and get rid of what's not working. So take a few cues (or words of warning) from Tina Brown, who recently shut down the print edition of Newsweek and moved to an all-digital format.