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Changing How Businesses Think About Water

Corporations use a lot of water, and global droughts are starting to take a toll on the bottom line. A few pioneering companies are finding that reducing water isn't just good environmental policy--it's saving a lot of money.READ»

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Levi's Water<Less Jeans Will Save Over 16 Million Gallons of H20 by Spring 2011

When Levi's went looking for ways to save water, it focused on the finishing side of manufacturing. That's why they just launched jeans that use 28% less H2O on average.READ»

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Logo's Loyal (and Lucrative) LGBT Following

Lisa Sherman, 51, launched Logo, MTV Networks' television channel for a gay and lesbian audience, in 2005, with just three advertisers and 13 million homes. It has since grown to 150 advertisers in every product category and more than 40 million homes.READ»