We named Parkes one of our Most Creative People 2011, in part, for his Facebook app that allows users to make purchases from Levi's waterless denim line and unlock donations to a water charity from funds held in escrow. He's also the ...READ»
You've probably seen the Levi's commercials. The cinematic spot with color-saturated scenes of a rundown town, and a girl off-camera musing about how "things got broken here" how "frontiers are all around us." Or the shorter, more ...READ»
When Levi's went looking for ways to save water, it focused on the finishing side of manufacturing. That's why they just launched jeans that use 28% less H2O on average.READ»
The new company behind Levi's recent Care to Air contest works with brands to launch sustainability-focused crowdsourcing challenges that engage consumers and spur innovation.READ»
1. Levi's Big Flip
When Levi's first assumed an alter ego ("Unbuttoned Films") and uploaded a YouTube video titled "Guys backflip into jeans," it wasn't expecting sky-high exposure. But since its May 2008 ...READ»
Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e. purchases) to match consumer ...READ»
