What did you learn in 2012 that you will carry forth with you into 2013?
"For me 2012 is when a real deep discussion and a mainstream discussion emerged around the combination of product and user interface. UI has always been an important part of any experience but now it's being talked about as an embodiment of what a brand means
This year, Bender’s company unveiled an electronic exoskeleton that could help paraplegics walk for the first time. But he and his team discovered that their radical new product--”so new, so different than anything out there,” Bender says--wouldn’t necessarily catch on with its original marketing description.
Eckso had to find a way to help users warm to the technology and see it as a natural extension of their bodies. “At the start we were calling it an exoskeleton,” says Bender. “But then we shifted over to wearable robots. And nowadays we refer to it as a bionic suit.”