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PepsiCo's Designer Salt to Make Potato Chips Healthier

The masses have spoken, and they want healthy food. At least, that's what PepsiCo thinks--the company plans to cut down on sodium, saturated fat, and sugar in all of its brands, while whole grains, fruits, vegetables, nuts, seeds, ...READ»

How Spin-Off Brands Survive In the Supermarket Serengeti

Our Brandthropologist studies "brand bloodlines": How brand families perform in the wilds of the grocery shelves.READ»