RSS

Laura Guido-Clark

middle finger

Focus Groups: It's Like Saying the F-Word to Creatives

We all use the f-word. But knowing how and why to use it can make all the difference in the creative process.READ»

color-medicine

Why Color's Not a Cure-All

Slapping a new coat of paint on something won't solve all your brand's problems. It's time for companies to take a holistic approach to color.READ»

paint-can

Envisioning a Brighter Future: A ColorCorps for America's Cities

More than economic stimulus, more than Cash for Clunkers, what this country really needs is color!READ»

pink shoe

Why Consumer Products for Women Shouldn't Necessarily Be in the Pink

Yes, yes, it's a color we automatically associate with girls. But that doesn't mean every product for women has to be imbued with a rosy hue.READ»

Laura Guido-Clark

Introducing Guest Blogger Laura Guido-Clark: Creating Beauty That's Skin-Deep

If you want to get to know designer Laura Guido-Clark, you might start by tooling around her Web site. Slide your cursor, even to a mundane link--"Contact," say--and suddenly you've drawn a cool and sinuous patterned coral line on a ...READ»

kartell chairs

The Office of the Future: A Space That Works Like an Office But Feels Like a Home (videos)

Over the past two decades, as technology has become more ubiquitous, the line between home and work has increasingly blurred. (Raise your hand if you’ve ever taken your Blackberry to bed.)This transformation has spawned the need ...READ»

Scrapbook

HP Introduces Bright Colors for Somber Times

Every year, color and material consultant Laura Guido-Clark helps HP update its memory-keeping products -- customizable photo albums, posters, and greeting cards sold in its retail photo centers. She aims to tailor materials and ...READ»

Syndicate content