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Laura Betterly

Laura Betterly on Reputation Management

Reputation on the Internet is a new field...READ»

MARKETING   |  Comment

Laura Betterly on testing being the key to success

So, today, I want to go over something important to your success---testing. There is a lesson to be learned from so called failures. When we fail, we learn a lesson and know what not to do. Enough failures will actually bring ...READ»

GOOGLE   |  Comment

Laura Betterly: More on Google Phishing

We've noticed over the last several weeks attempts to hack into some of our Google accounts.  A hacker can easily spend thousands of dollars on your dime if you are not careful.  Here is our recommendations: 1.  Never give ...READ»

Laura Betterly gives her take on The 80/20 Rule

Did you ever hear of the 80/20 rule?  Twenty percent of your customers (or employees) are creating 80% of the work (or mistakes.)  My firm rule is to get rid of these trouble makers.  When you do, business goes better, and the ...READ»

Laura Betterly on knowing what you're worth

I was talking to a colleague of mine yesterday and you know, we were commiserating about client experiences we have had, where we have done a great job, no not great, but beyond great job and the client then went and offered us a ...READ»

Laura Betterly on Google Phishing

A client of ours sent over an e-mail from Google, one that said one of their ads were disapproved and there was a link to login and fix the problem. The only thing was, the notice wasn't from Google, and it went to a phishing site, ...READ»

MARKETING   |  Comment

Laura Betterly's 6 Marketing Tips

In talking to a lot of people who have their own businesses I often hear I know everything about my business, but the phone isn’t ringing.  What’s wrong?It's a problem that almost everyone in business that isn’t a marketing ...READ»

Laura Betterly on Website Converstions

I thought I’d spend a few minutes going over an interesting discovery with regarding website conversions.   As you probably know, we almost always suggest putting a lead form on all websites.  We also suggest that a phone ...READ»

MARKETING   |  Comment

Marketing to Parents

http://www.thestreet.com/story/10417905/1/six-tips-for-marketing-to-parents.html  READ»