You don't need to be Doug Ulman, CEO of the Livestrong Foundation, to know that using a high-profile celebrity as your spokesperson can blow up in your face.
The IOC had taken the decision before Christmas but wanted to wait until the UCI had confirmed he hadn't appealed against the decision of his disqualification.
Everyone faces personal and professional challenges that threaten their personal brand at some point--it’s part of being a human being. It’s how you handle those challenges that really determine what the ultimate impact will be.
According to reports, the Tour de France winner and Livestrong icon broke down in tears during taping of Oprah Winfrey's show, which is scheduled to air Thursday.
The cycling wins were fake. But the cancer was real. Lance Armstrong comments on the controversy at Livestrong's 15th Anniversary gala, and Livestrong's Doug Ulman says Armstrong isn't going anywhere.
