Lady GaGa | Fast Company

Brand This Way: 3 Road-Tested Marketing Moves Ripped From Lady Gaga

BY Martin LindstromTue Jan 31, 2012

There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops. READ»

CO.CREATE

Lady Gaga And Harvard Launch Anti-Bullying Born This Way Foundation

BY Neal UngerleiderThu Jan 19, 2012

The influential, often in-your-face pop megastar and her mother, plus several Harvard-based charities, are teaming up on a broad effort to make the world more ... sensitive. READ»

50 CENT | Comment

Curtis "50 Cent" Jackson Promotes New Headphones By Way Of Sean Parker

BY Austin CarrMon Dec 5, 2011

Curtis "50 Cent" Jackson is in a mixing room in Lower Manhattan--but instead of hawking headphones like he's scheduled to do, the Jamaica, Queens-bred rapper is hinting about investing in Spotify and all sorts of other Silicon Valley startups. Looks like G-Unit's getting a VC division.READ»

BUYOLOGY | Comment

The 3 Best Cheap Marketing Moves Of All Time

BY Martin LindstromWed Nov 30, 2011

Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.READ»

SPOTIFY | Comment

Spotify, Rhapsody, Rdio: When Will Subscription Music Pay Off For Artists?

BY Austin CarrTue Oct 11, 2011

"It sucks that right now that artists are getting paid so little money by subscription services, but it sucks that artists are getting paid so little money by everyone," says MOG exec Anu Kirk.READ»

COSMETICS

As New Face Of M·A·C, Cindy Sherman One-Ups Lady Gaga

BY Randi GreenbergMon Oct 3, 2011

Why is Cindy Sherman, a darling of the contemporary art world and a searing social critic, shilling for M·A·C Cosmetics? READ»

GAGE/CLEMENCEAU ARCHITECTS

First Look: Lady Gaga's Stylist Unveils A Glittering Vision For Shopping

BY Suzanne LaBarreThu Sep 15, 2011

Late last month, we brought you news of a temporary shop for Gaga stylist Nicola Formichetti that, in renderings, reminded us (and others) of a demented disco ball. The shop has finally opened, and it is WILD--even wilder than we ... READ»

SOCIAL RESPONSIBILITY | Comment

Conversations You Won't Overhear This Fall

BY Terry TamminenTue Sep 13, 2011

As the summer ends and real work begins again, no one--from oil barons to politicians--is saying the things they should be saying.READ»

LADY GAGA

The Man Behind Lady Gaga Unveils His Own Pop-Up Shop

BY Suzanne LaBarreTue Aug 30, 2011

Nicola Formichetti, Thierry Mugler creative director and stylist to Lady Gaga, will open his first temporary shop in Manhattan next week. The place has sliced-up mirrors exploding off the walls and ceiling that warp everything in ... READ»

CREATIVITY | Comment

Need A Career Pep Talk? Lessons From Teddy Roosevelt On Going "All In"

BY Josh LinknerMon Aug 15, 2011

Think how silly Lady Gaga would look spending 10 hours a week working on her CPA license in case her music career flopped. Life is short and opportunities are fleeting. If you hope to achieve your full potential, you must put all your weight behind each punch. Of course, this isn't new advice: Theodore Roosevelt said it best all the way back in 1910. READ»

LEADERSHIP | Comment

5 Things Lady Gaga Can Teach Marketers About Community Building

BY Louis MarinoFri Jul 29, 2011

With a few lessons gleaned from Mother Monster (and marketing genius) Lady Gaga, brands can create sweet harmony with their customers--and build an authentic community in the process. READ»

TECHNOLOGY | Comment

After Lady Gaga's Amazon Success, Should All Albums Cost 99 Cents?

BY Austin CarrThu Jun 2, 2011

Sales of single songs have eclipsed album sales in recent years, and albums themselves are arguably an outmoded concept in the age of iPhones and Pandora. But last week, Lady Gaga's new album "Born This Way" sold a monstrous 1.15 million copies, suggesting that perhaps it's time for a major disruption in how albums are sold--and how they're priced. READ»

LADY GAGA

Four Keys To Creating Products For The Lady Gaga Generation

BY Sarah NagleWed Jun 1, 2011

I think Gen Y is awesome because they are dramatically shaping how we all think about design. But, I am a little biased -- I was born in 1981, which makes me Gen Y, too. In April, one of my colleagues at Smart Design and I were asked ... READ»

AMAZON | Comment

Amazon's Gaga Response Infuriates Little Monsters, Cloud-Music Lovers

BY Austin CarrWed May 25, 2011

For Amazon, the deep discount wasn't a random bout of charity--it represented a huge opportunity to present consumers with an alternative to iTunes, and to introduce its cloud-based music service. How'd that go?READ»

TECHNOLOGY | Comment

Gaga's Album Gives iTunes The Finger, Navy SEALs Vs. Mickey Mouse, And More...

BY Gregory FerensteinMon May 23, 2011

The Fast Company reader's essential source for breaking news and innovation from around the web--updated all day.READ»

INNOVATION | Comment

Google Unveils The YouTube 100, Ranks Rebecca Black Right Up There With Lady Gaga

BY Austin CarrThu May 12, 2011

The YouTube 100 tracks songs across "official music videos, user-uploaded videos and viral debuts, and uses this data to provide a holistic view of song popularity." And that's how we got to a place where "Friday" steals some of Gaga's limelight. READ»

ZYNGA | Comment

Farm Monster: Lady Gaga Partners With FarmVille Makers Zynga for GagaVille

BY Austin CarrTue May 10, 2011

Today, details of Gaga and Zynga's partnership have finally come to light, and as you might've guessed, you can tack on one more name to the ever-growing roster of Zynga games: GagaVille.READ»

LADY GAGA | Comment

How Google Music Beta Could Make Users Go Gaga

BY Austin CarrTue May 10, 2011

What's Google's new cloud-based music service got in common with Lady Gaga? Word of a forthcoming ad shot recently in NYC and pairing the tech and fame monsters might offer clues. READ»

INNOVATION | Comment

Lady Gaga, Zynga May Join Forces On Promo Deal, Global Dominance. FameVille, Anyone?

BY David ZaxThu Apr 21, 2011

ZynGaga! What would a Zynga/Gaga collaboration look like? We have a few ideas.READ»

LADY GAGA | Comment

8 Things You Can Learn About Success From Lady Gaga

BY Dayna SteeleMon Apr 11, 2011

Success lessons for everyone from the greatest pop star on the planet.READ»