Celebs live and die by their brand—and so does your company. Here are lessons from Bono, Kim Kardashian, Tiger Woods, and other huge stars on reinvention, staying relevant, and remaining true to yourself.
"Project Daisy," as the service is dubbed, will be a subscription music streaming service headed up by TopSpin Media founder Ian Rogers, with Academy Award-winner Trent Reznor serving as chief creative officer.
In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.