Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.
From Fox cannibalizing its flagship show to Netflix (almost) spinning off its DVD-by-mail business, here's a countdown of boldest steps companies made this year—and whether or not they were taking the right risks.
Once upon a time, pigments and dyes from far-off lands were markers of wealth. Today, color may be easier to come by, but it's just as essential to signaling status and intent, especially for a brand's public image — its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix.