Is it possible to brand an entire country for less than $200,000? Or, for less than $2,000, can you brand a person so successfully that they create headlines worldwide? Here are three cases of successful, yet cheap marketing stunts.READ»
Once upon a time, pigments and dyes from far-off lands were markers of wealth. Today, color may be easier to come by, but it's just as essential to signaling status and intent, especially for a brand's public image -- its logo. We rounded up recent redesigns that the printing professionals will be critiquing this year in Phoenix.READ»
As a report from As You Sow and Green Century Capital Management shows, plenty of major companies are ignoring the hazards (breast cancer, early puberty) posed by BPA.READ»
For a century, food brands have toyed with images of explosions, hoping to (figuratively) explode off the shelf. It was only a matter of time until the explosion blasted off the package. So how that branding trend begin, and how did ...READ»
We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies.READ»
Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»
Cocktail-party factoid for the day: German chocolate cake--that messy and ridiculous pile of layer cake, coconut, and pecans slathered with caramel-infused goo--has nothing to do with Germany. It's actually named for Samuel German, ...READ»
These are turbulent times, even for the allegedly recession-proof food industry. Here are the trends three leaders are seeing as they prep for this gathering (June 17-19) in New York.READ»
After Nalgene was accused of putting Bisphenol A (BPA)--a chemical linked to breast cancer and early puberty-- in its water bottles, the embarrassed company quickly stopped using it. But Nalgene is far from the only company to use ...READ»
Fast Interview: In this Q&A, TerraCycle founder Tom Szaky talks about why eco-friendly products don't have to be expensive, his quest to corner the trash market, and why his wife performed in Carnegie Hall in a dress made from recycled juice pouches.READ»
