How to get consumers to swear off disposable plastic water bottles? Turn a reusable vessel into something irresistible.READ»
I am not a slave to design. I have an embarrassingly low tech cell phone. Carry a functional, non-designer handbag. Do not wear cool, Kazuo Kawasaki glasses. But I'm in love with my cleverly-designed water bottle. It's the envy of ...READ»
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