People, meet Beepl. It launched to the general public yesterday in the online expertise-sharing/question-and-answer sphere after a short private test runREAD»
"It's like the back end of Google PageRank," Identified cofounder Brendan Wallace tells us. "We're ranking people based on who we think is the most relevant for a particular search right now." READ»
Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the "I Love Lucy" era of social-media marketing, a golden age of unaccountability.READ»
American Express deal with Foursquare and a Klout-Involver storyline create for industries real opportunities for measuring ROI on social media advertising and marketing, also herald a new age of content producers who listen well, and write beautifully. READ»
Klout team members are in talks with major news labels and media companies to use Klout scores as a way of spreading brand messaging and information, says CEO Joe Fernandez.READ»
Social media manager Jill Fletcher on how Virgin America became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.READ»
Twitter's dev team and its app community must be working overtime at the moment--there seems to be a flurry of news about improvements, whole new features and various spit-and-polish activity. We've rounded it up for you.
U.K.'s ...READ»
