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Kim Schinnerer

Embrace What Others Abandon

Over the last several days, I’ve reviewed an up-and-coming company, PetMD. To listen to my full interview with CEO Kim Schinnerer, please click here. Today I want to show yet another way to look at PetMD’s strategy of offering ...READ»

Shake Your Competitor’s Hand

Those who have studied conflict in depth all emerge with the same conclusion: the best way to beat your competition is to avoid triggering competition. Sun Tzu and Colonel John Boyd, two military geniuses who dedicated their lives to ...READ»

It Can’t Be That Easy, Right? PetMD Founders Sniff Out An Opportunity

Sitting around the kitchen table with your friends, one mentions that his dog is sick. Now you, being a dog lover, get concerned. You move the conversation over to the den, where your friends hover around a computer, searching online ...READ»