K'Naan

Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet

Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ MORE›

• Two Versions of "Wavin' Flag"

Two Versions of K'naan's "Wavin' Flag"

K'naan rewrote the lyrics of his anthemic single for Coca-Cola to reflect the brand's happy image.READ MORE›

• Waving the Flag

K’Naan and Nas: Two Ways to “Manage” a Music Career

From one hip-hop artist, a leaked email exposing the ugly, angry side of the struggle between artist and label. From the other, a frank chat at the end of a long tour about owning one's art and brand. Two very different leadership lessons.READ MORE›