K-Y Jelly

Sometimes A Brand Isn't Worth Saving. Here's How To Tell

BY Jump Associates | 09-27-2011 | 2:56 PM | OIL OF OLAY

[This is the first in a five-part series from Jump Associates.--Ed.] Large companies looking to jump-start growth tend to be more successful when reinventing an existing brand than creating one from whole cloth. However, not all ... READ MORE›