Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a little easier for their devoted followers.
I've spent a few columns this week looking at innovative usages of social media by big brands. Along the way, I've noticed many companies fail to fully capitalize on these efforts--they are not promoting their Facebook, Twitter, iPhone apps and other alternative platforms to their loyal customers as much as they could.
You've read the big social media blogs, followed the pundits' advice and tweaked your social media profile to your heart's content. Make your social media presence even more engaging with ideas from these 3 inspired social media profiles:
I actually don't like red meat that much, but I do love Omaha Steaks. I like them for the food--specifically the sole stuffed with crab--but I like them even more for their extremely smart email marketing.
I know, I know: we all like to grouse about email being dead. But for those who really understand how to work the email channel, it's very much alive and well and probably making them some real money.