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journalism

ES   |  Comment

Does Managing Your Corporate Reputation Have to Drive You Mad? Four Points to Consider

Recently, Circuit City made news because of an employee's reaction to a spoof published in Mad Magazine. You can check out the faux ad here. I read Mad Magazine as a kid, years ago -- the exact number of years ago is not ...READ»

Journalism's Evolution In An Era Of Social Media

Journalism is at a crossroads, with two distinct groups voicing their opinions. On one side, many journalists don’t buy the trend toward social media and have their heads firmly entrenched in the sand. They believe in their ...READ»

INNOVATION   |  Comment

Funeral for a Friend: The End of the Line for Cassette Tapes

According to today's New York Times, "Say So Long to an Old Companion: Cassette Tapes," the cassette tape is dead. Though long anticipated, the end came quickly. The cassette is survived by the CD (which is not doing ...READ»

With Limited Resources, Should You Spend Them on Social Media or Media Relations?

Organizations aren't just writing about Twitter -- they're using it as a publishing resource for readers and journalists. Check out this article, published in 2007, Experimenting with Twitter: How Newsrooms Are Using It to ...READ»

ADVERTISING   |  Comment

Keep up the good work!

Jason, great article about PR pitches and news integrity. Never fear the pitch! Very valuable information. http://www.methodologymarketing.comREAD»

INNOVATION   |  Comment

Jason Calcanis Claims Blogging is Dead; Here's Why Email is on Life Support

I think Jason Calcanis' now-famous proclamation that blogging is dead is wrong for one specific reason: he thinks the replacement for blogging is an email distribution list. Here are reasons I think email is dead: Email is slow ...READ»

Is Blogging Dead or Is Email Dead?

Jason Calcanis has famously (at least in the blogosphere) proclaimed that blogging is dead.  He's using email instead to commuinicate to a community of friends, associates and others.  He think email is a better tool to reach and ...READ»

FastCompany.com Update Three

Where to begin? Since our newly blended journalism/community platform was released on February 11, we’ve received more attention for FastCompany.com [0] in the few weeks than we did over the past five years. The one-two punch of a ...READ»

BLOGGING   |  Comment

Jason Calacanis' Retirement Could Save Newspapers

A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his ...READ»

BLOGGING   |  Comment

Jason Calacanis' Retirement Could Save Newspaper

A couple of weeks ago Jason Calacanis announced he was retiring from blogging. This, from a guy who many consider the catalyst to professional blogging. In his follow up email (re-posted here by TechCrunch), Jason details his ...READ»

BLOGGING   |  6 comments

It's the End of Blogging as We Know It, According to Jason Calacanis

Blogger Jason Calacanis has retired from blogger, saying blogging is dead. He's now shifting to email. Read about why in TechCrunch's Jason Calacanis’ First New Email Post. Here are Calacanis' main reasons for saying blogging is ...READ»

ADVERTISING   |  Comment

Quit Your Pitchin'

I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to ...READ»

10 Twitter Etiquette Rules

Long since anointed by the media (over the past year) as the NBT (next big thing), Twitter has a bunch of local customs that people new to it need to learn. I've started compiling some etiquette and best practices for using ...READ»

How Social Media PR Wins Journalists

PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations got back basics, with this new fangled social media. The ...READ»

AP   |  Comment

Associated Press: Go Social or Go Away?

On the heels of the heavy-handed announcement by the Associated Press to strictly enforce copyright guidelines on bloggers, Jim Kennedy, vice president and strategy director of The A.P., decided he and his group would ...READ»

INNOVATION   |  Comment

Should You Scale Back Marketing in a Downturn?

Wall St. Journal's Kelly Spors interviewed Stefan Tornquist of MarketingSherpa in a timely article, "Don't Back Down: Thinking of cutting your marketing efforts? One expert argues that a faltering economy is a great excuse to ...READ»

ADVERTISING   |  Comment

Quick Start to Social Media Change

Since I started blogging about social media and PR, I've managed to spark a lot of discussion around some seemingly overlooked opportunities for newspapers, journalists, brands and agencies to embrace and integrate social media. ...READ»

2.0   |  Comment

The New PR: Clean, Green, Smart

By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR ...READ»

2.0   |  Comment

The New PR: Clean, Green, Smart

By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR ...READ»

Go Ahead, Add 'News Producer' To Your Resume

So I'm sifting through my RSS feeds on Google Reader, organizing each element just right, and filtering out the junk I don't want to read about when it hits me... I'm producing my own news! Believe it or not, social media has ...READ»

AP Style Standard Meets Social Media Revolution

With 140 word Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, ...READ»

ADVERTISING   |  Comment

Name the Press Release: Social Media or New Media?

At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been ...READ»

ADVERTISING   |  Comment

Community Funded Reporting and Journalists as Entrepreneurs

I blog consistently about our desire as media and PR pros to change and adapt to social media. An inspiring example is that of David Cohn and his new venture Spot.us- community funded reporting. Here's a synopsis from Cohn on the ...READ»

ADVERTISING   |  Comment

PR and Media Crave Change

If there was ever a sign that PR and media are seeking change I think PitchEngine is a good barometer. In just 30 days our network is approaching 100 members and has been referenced around the web as an up-and-coming resource in the ...READ»

INNOVATION   |  Comment

Community Funded Reporting and Journalists as Entrepreneurs

I blog consistently about our desire as media and PR pros to change and adapt to social media. An inspiring example is that of David Cohn and his new venture Spot.us- community funded reporting. Here's a synopsis from Cohn on the ...READ»

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